| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salakka, Matti", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-12T12:02:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-12T12:02:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68939", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kilpailu parhaista ty\u00f6ntekij\u00f6ist\u00e4 on kovempaa kuin koskaan aikaisemmin. Organisaatiot tavoittelevat pysyv\u00e4\u00e4 kilpailuetua rekrytoimalla ja sitouttamalla parempia ty\u00f6ntekij\u00f6it\u00e4. Yrityksen br\u00e4ndin ja maineen arvo ovat t\u00e4rke\u00e4ss\u00e4 asemassa parhaiden ty\u00f6ntekij\u00f6iden houkuttelemisessa organisaatioon ja t\u00e4st\u00e4 syyst\u00e4 yritykset kehitt\u00e4v\u00e4t aktiivisesti ty\u00f6antajamielikuvaansa p\u00e4rj\u00e4t\u00e4kseen kilpailussa. On t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t vaikuttavat ty\u00f6antajamielikuvan houkuttelevuuteen, ja kuinka siit\u00e4 voidaan kehitt\u00e4\u00e4. T\u00e4ss\u00e4 tutkielmassa tarkastellaan kirjallisuuskatsauksen keinoin sosiaalista mediaa ja sen hy\u00f6dynt\u00e4mist\u00e4 ty\u00f6antajamielikuvan kehitt\u00e4misess\u00e4. Tutkielmassa l\u00f6ydettiin useita keinoja, joilla sosiaalista mediaa voidaan hy\u00f6dynt\u00e4\u00e4, ja miksi se on perinteist\u00e4 mediaa tehokkaampi kanava. Tutkielmassa l\u00f6ydettyj\u00e4 tuloksia voivat hy\u00f6dynt\u00e4\u00e4 esimerkiksi yritykset, jotka haluavat kehitt\u00e4\u00e4 ty\u00f6antajamielikuvaansa, varsinkin pienell\u00e4 budjetilla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Competition in acquiring the best employees is tougher than ever before. Organizations are pursuing for sustainable competitive advantage by recruiting and retaining better employees. Organization\u2019s brand and reputation play a big part in attracting the best employees which is why organizations are actively trying to develop their employer brand to stay on top of the competition. It is important to understand which elements affect employer attraction and how to improve it. The objective of this literature review is to find out how social media can be utilized in employer branding. The finding in this research was that social media can be utilized and it can be more effective than traditional media. The results of this study can be used by for example companies that seek to improve their employer brand, especially with a low budget.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-12T12:02:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-12T12:02:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajamielikuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median hy\u00f6dynt\u00e4minen ty\u00f6nantajamielikuvan kehitt\u00e4misess\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005123143", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "imago", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|