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[{"key": "dc.contributor.advisor", "value": "Laine, Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Eskola, Ilmari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-04-30T05:26:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-04-30T05:26:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68775", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "V\u00e4est\u00f6n hyvinvointitietoisuuden lis\u00e4\u00e4ntyminen, digitalisaatio ja teknologioiden sulautuminen osaksi ihmisten arkea ovat nykyp\u00e4iv\u00e4n suuria trendej\u00e4. Ne ovat my\u00f6s lyhyess\u00e4 ajassa avanneet monenlaisia liiketoimintamahdollisuuksia urheilu- ja hyvinvointiteknologiayrityksille. T\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n kyseisen toimialan perusk\u00e4sitteit\u00e4, analysoidaan alan yritysten ominaispiirteit\u00e4 sek\u00e4 perehdyt\u00e4\u00e4n niiden liiketoimintaymp\u00e4rist\u00f6jen osa-alueisiin. Tutkimuksen empiirinen aineisto koostuu laadullisen l\u00e4hdemateriaalin ohella useista tilastollisista aineistoista, jotka on poimittu luotettaviksi arvioiduista tietokannoista. Hermeneuttiseen ja holistiseen tiedonintressiin perustuvan toimiala- ja liiketoimintaymp\u00e4rist\u00f6analyysin kohdekohortti k\u00e4sitt\u00e4\u00e4 38 tutkimuksen typologisointeihin soveltuvaa urheilu- ja hyvinvointiteknologiayrityst\u00e4, joiden taustat ovat Suomessa.\n\nTutkielman havaintojen perusteella urheilu- ja hyvinvointiteknologiayritykset ovat innovaatiointensiivisi\u00e4 yrityksi\u00e4, jotka tuottavat arvokkaan teknologisen tietop\u00e4\u00e4oman avulla uusia tai parannettuja tuotteita urheilun, liikunnan ja hyvinvoinnin tarpeisiin. Yritysten toimintafilosofian ja arvonluonnin peruspilareita ovat nimenomaan digitaalisuutta hy\u00f6dynt\u00e4v\u00e4t teknologiat, ja ne suuntaavat toimintojaan esimerkiksi puettaviin teknologioihin, data-analytiikkaan, sovelluskehitykseen ja pelillistettyjen liikkumisymp\u00e4rist\u00f6jen suunnitteluun.\n \nUrheilu- ja hyvinvointialan ominaispiirteit\u00e4 analyysin perusteella ovat uutuuden lis\u00e4ksi heterogeenisyys, dynaamisuus, riskisyys, globaalin kilpailun tiivistyminen sek\u00e4 erottautumisen merkityksen kasvu. Alan yritykset ovat toimintamalleiltaan ja -volyymeilt\u00e4\u00e4n hyvin erilaisia, eik\u00e4 niit\u00e4 ole virallisissa tilastoluokituksissa kategorisoitu omaksi erilliseksi luokakseen. Kun teknologiat kehittyv\u00e4t nopeasti ja kuluttajien kiinnostus on usein kestoltaan lyhytj\u00e4nteist\u00e4, vaaditaan yrityksilt\u00e4 ketteryytt\u00e4 ja kyky\u00e4 kehitt\u00e4\u00e4 jatkuvasti tuotteita, joilla on uutuusarvoa tiivistyviss\u00e4 markkinaraoissa. Suomen markkinoiden kapeus pakottaa kotimaiset toimijat kansainv\u00e4liseen kilpailuun, jota dominoivat suuret urheiluv\u00e4line-, ict- ja elektroniikkakonsernit.\n\nSuomalaisten urheilu- ja hyvinvointiteknologiayritysten menestykseen vaikuttavat monet toimintaymp\u00e4rist\u00f6tekij\u00e4t. Sosiokulttuurisessa ymp\u00e4rist\u00f6ss\u00e4 t\u00e4rkeit\u00e4 ovat erilaiset ekosysteemit ja verkostot, joista yritysten on mahdollista saada innovaatiokumppaneita, liikeideoiden validointiapua ja arvokasta n\u00e4kyvyytt\u00e4 br\u00e4ndeilleen. Institutionaalinen ymp\u00e4rist\u00f6 luo edellytyksi\u00e4 yritysten kasvulle ja kansainv\u00e4listymiselle lains\u00e4\u00e4d\u00e4nn\u00f6llisin keinoin, panostamalla alan koulutukseen ja tutkimukseen sek\u00e4 tukemalla yrityksi\u00e4 taloudellisesti. Esimerkiksi Tekesin ja nykyisen Business Finlandin tutkimus- ja kehitystuet ovat olleet toimialalla hyvin yleisi\u00e4. Rahoitusta on mahdollista hakea my\u00f6s yksityiselt\u00e4 sektorilta, kuten pankeilta, enkelisijoittajilta, p\u00e4\u00e4omasijoitusyhti\u00f6ilt\u00e4 ja joukkorahoitusalustoilta. Alan keskeisimm\u00e4t kehitysajurit voidaan paikantaa teknologiseen toimintaymp\u00e4rist\u00f6\u00f6n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisation, increasing public awareness of well-being and the integration of technologies into people's daily lives are major trends today. These trends have also opened a wide range of business opportunities for private sector actors such as sports and wellness technology companies. This study explains the basic concepts of sports and wellness technology and provides an overview of the characteristics and business environment of the industry in Finland. In addition to qualitative source material, the empirical data of the study consists of statistical data extracted from databases that have been assessed as scientifically reliable. The industry and business environment analysis of the study is thus based on a hermeneutic and holistic research philosophy. The target cohort consists of 38 sports and wellness technology companies that fit the conceptualizations and have a background in Finland.\n\nThe study describes sports and wellness technology companies as innovation-intensive companies that use high-tech technology know-how to produce new improved products for the purposes of sports, exercise, and well-being. Unlike other companies in the sports sector, sports and wellness technology companies rely on digital technologies as a foundational part of their operating philosophy. The study found that these companies are directing their business activities in areas such as wearable technologies, data analytics, application development, virtual wellness services, and exergaming environments.\n\nBased on the analysis, the characteristics of the sports and well-being sector are novelty, heterogeneity, dynamism, riskiness, intensification of global competition and the growing importance of differentiation. The companies in the industry function with truly variable business models and operating volumes. Rapid development of technologies combined with short-term consumer interests require exceptional agility and ability to create value-added products in tightening niche markets. The narrowness of the Finnish market forces domestic actors into international competition dominated by the major sport equipment, ICT, and electronics companies.\n\nFinnish sports and wellness technology companies are dependent on various external business environment factors. In socio-cultural environment, different ecosystems and networks provide companies with innovation partners, business idea validation, and valuable brand visibility. The institutional environment aims to create conditions for growth and internationalization through legislative means, by investing in education and research, and by offering financial resources for companies. The study found that, for example, Tekes' (now Business Finland) research and development subsidies have been very widespread in the industry. It is also possible to apply for funding from the private sector, such as banks, angel investors, venture capitalists and crowdfunding platforms. The most important development drivers in the industry originate from changes in the technological operating environment.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-04-30T05:26:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-04-30T05:26:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "134", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "urheiluteknologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "data-analytiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "exergaming", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kasvumahdollisuuksia kapeissa markkinaraoissa : urheilu- ja hyvinvointiteknologiayritysten toimiala ja liiketoimintaymp\u00e4rist\u00f6 Suomessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202004302982", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoimintaymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": 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