Resource mobilization through social media Ukrainian case

Sosiaalisesta mediasta on tullut tärkeä osa jokapäiväistä elämäämme. Helppo pääsy mistä päin maailmaa tahansa, mahdollisuus seurata kuuluisia ihmisiä tai jakaa mielipiteesi laajalle yleisölle tarjoaa hyvät mahdollisuudet koulutukseen, liiketoimintaan ja politiikkaan. Sosiaaliset liikkeet hyötyvät my...

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Main Author: Melnychenko, Volodymyr
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Musiikin, taiteen ja kulttuurin tutkimuksen laitos, Department of Music, Art and Culture Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/68725
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author Melnychenko, Volodymyr
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä
author_facet Melnychenko, Volodymyr Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä Melnychenko, Volodymyr Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä
author_sort Melnychenko, Volodymyr
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description Sosiaalisesta mediasta on tullut tärkeä osa jokapäiväistä elämäämme. Helppo pääsy mistä päin maailmaa tahansa, mahdollisuus seurata kuuluisia ihmisiä tai jakaa mielipiteesi laajalle yleisölle tarjoaa hyvät mahdollisuudet koulutukseen, liiketoimintaan ja politiikkaan. Sosiaaliset liikkeet hyötyvät myös sosiaalisesta mediasta tunnustamalla laaja yleisö ideoistaan, tarpeistaan ​​ja vaatimuksistaan. Tässä työssä tutkitaan tapoja miten on mahdollista saada ihmiset sosiaaliseen liikkeeseen ja mikä on sosiaalisen median rooli tässä prosessissa. Tutkimuksessa käytetään resurssien mobilisointi teoria käsitteellisenä taustana, koska resurssit ovat yksi komponentti kaikissa sosiaalisissa liikkeissä. Analysoimalla kahta ukrainalaista sosiaalista liikettä: Oranssia vallankumousta (2004) ja Ukrainan vallankumous 2014 voimme nähdä sosiaalisen liikkeen vaikutuksen resurssien mobilisointiin. Resurssien mobilisointi teoria paljastaa suurimmat ongelmat, joita kaikki sosiaaliset liikkeet voivat kohdata, tämä tutkimus ehdottaa tapoja, joilla nämä kysymykset voidaan ratkaista sosiaalisen median avulla. Social media has become an important part of our everyday life. Easy access from any part of the world, the possibility to follow famous people or share your opinion to a broad audience, provide great opportunities for education, business, politics. Social movements also benefit from social media to acknowledge a broad audience about their ideas, needs, and demands. This work explores the ways to mobilize people for social movement and the role of social media in this process. The study uses resource mobilization theory as a conceptual background since resources are one of the components of any social movement. Analyzing two major Ukrainian social movements: the Orange Revolution (2004) and the Revolution of Dignity (2014) we can see the effect of social movement on resource mobilization. Resource mobilization theory unveils the major problems that any social movement can face, this research suggests the ways these issues can be resolved with the help of social media.
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spellingShingle Melnychenko, Volodymyr Resource mobilization through social media : Ukrainian case Orange Revolution resource mobilization theory Revolution of Dignity Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 sosiaalinen media sosiaaliset liikkeet sosiaaliset verkostot viestintä media social media social movements social networks communication
title Resource mobilization through social media : Ukrainian case
title_full Resource mobilization through social media : Ukrainian case
title_fullStr Resource mobilization through social media : Ukrainian case Resource mobilization through social media : Ukrainian case
title_full_unstemmed Resource mobilization through social media : Ukrainian case Resource mobilization through social media : Ukrainian case
title_short Resource mobilization through social media
title_sort resource mobilization through social media ukrainian case
title_sub Ukrainian case
title_txtP Resource mobilization through social media : Ukrainian case
topic Orange Revolution resource mobilization theory Revolution of Dignity Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 sosiaalinen media sosiaaliset liikkeet sosiaaliset verkostot viestintä media social media social movements social networks communication
topic_facet 319 Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture Orange Revolution Revolution of Dignity communication media resource mobilization theory social media social movements social networks sosiaalinen media sosiaaliset liikkeet sosiaaliset verkostot viestintä
url https://jyx.jyu.fi/handle/123456789/68725 http://www.urn.fi/URN:NBN:fi:jyu-202004282927
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