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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vihri\u00e4l\u00e4, Mikael", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-04-28T06:26:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-04-28T06:26:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68722", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yhteiskuntamme nojaa vahvasti kuluttamiseen, mik\u00e4 vaikuttaa globaaliin ymp\u00e4rist\u00f6\u00e4 ja sosiaalisia tekij\u00f6it\u00e4 koskevaan kest\u00e4vyyskriisiin. Jotta kehitys olisi kest\u00e4v\u00e4mp\u00e4\u00e4, kuluttamista tulee l\u00e4hesty\u00e4 vastuullisemmasta n\u00e4k\u00f6kulmasta. Vastuullisen kuluttamisen markkinat ovat t\u00e4ll\u00e4 hetkell\u00e4 rajallisia, ja niiden kehitt\u00e4minen kuuluu niin yksil\u00f6iden, yritysten kuin poliittisenkin p\u00e4\u00e4t\u00f6ksenteon vastuulle. Yksil\u00f6tasolla vaikuttamiseen tarvitaan kuitenkin apua, sill\u00e4 kuluttamisen vastuullisuuden arviointi voi olla hankalaa. Yritykset voivat helpottaa kuluttajien tiedonhankintaa, ja samalla perustella vastuullisten tuotteiden korkeampia hintoja l\u00e4pin\u00e4kyvyyden avulla. L\u00e4pin\u00e4kyvyytt\u00e4 voidaan lis\u00e4t\u00e4 hinnan esitt\u00e4misen yhteyteen, jota kuvataan kuluttajalle eritelty\u00e4 tietoa tarjoavaksi, l\u00e4pin\u00e4kyv\u00e4ksi hinnoittelumalliksi.\n\nT\u00e4m\u00e4n kokeellisen tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, vaikuttaako tuotteen kustannusrakenteen ja tuotteen vastuullisuudesta kertovan tiedon l\u00e4pin\u00e4kyvyys kuluttajien mielikuviin tuotteen laadusta ja hinnan oikeudenmukaisuudesta. Tutkimusaineisto ker\u00e4ttiin Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulun j\u00e4rjest\u00e4milt\u00e4 kursseilta. Tutkimukseen saatiin yhteens\u00e4 144 hyv\u00e4ksytty\u00e4 vastausta. Aineisto analysoitiin SPSS-ohjelmistolla ja tutkimushypoteeseja testattiin varianssi- ja regressioanalyysein.\n\nTuloksista paljastui, ett\u00e4 hintaviestinn\u00e4n l\u00e4pin\u00e4kyvyyden lis\u00e4\u00e4misell\u00e4 oli positiivinen yhteys mielikuviin tuotteen laadusta ja hinnan oikeudenmukaisuudesta. Tuotteen vastuullisuudesta kertominen vaikutti kuluttajien mielikuviin kustannusrakenteen l\u00e4pin\u00e4kyvyytt\u00e4 vahvemmin. Voimakkain vaikutus l\u00f6ydettiin yhdist\u00e4m\u00e4ll\u00e4 tuotteen vastuullisuudesta kertovaa tietoa ja kustannusrakenteen l\u00e4pin\u00e4kyvyytt\u00e4.\n\nTutkimustulokset tukevat aiempaa n\u00e4ytt\u00f6\u00e4 l\u00e4pin\u00e4kyvyyden vaikutuksesta tuotteen arviointiin, ja n\u00e4in rohkaisevat yrityksi\u00e4 lis\u00e4\u00e4m\u00e4\u00e4n l\u00e4pin\u00e4kyvyytt\u00e4\u00e4n. Tutkimuskonteksti rajaa tutkimustulosten k\u00e4yt\u00e4nn\u00f6n merkityst\u00e4 vastuullisesti tuotettuihin tuotteisiin. Tulevaisuudessa l\u00e4pin\u00e4kyv\u00e4\u00e4 hinnoittelua olisi mielenkiintoista tutkia muiden toimialojen tai vastaajaryhmien parissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-04-28T06:26:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-04-28T06:26:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "102", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnan oikeudenmukaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "L\u00e4pin\u00e4kyv\u00e4 hinnoittelu vastuullisen kuluttamisen edist\u00e4j\u00e4n\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202004282924", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hinnoittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "etiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "l\u00e4pin\u00e4kyvyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "oikeudenmukaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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