| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Niininen, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Karjaluoma, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ritonummi, Saima", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-04-23T06:25:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-04-23T06:25:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68647", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "K\u00e4ytt\u00f6kokemus (UX) koostuu k\u00e4ytt\u00e4j\u00e4n sek\u00e4 k\u00e4ytt\u00f6liittym\u00e4n vuorovaikutuksesta tietyss\u00e4 kontekstissa, sis\u00e4lt\u00e4en my\u00f6s kokemukseen liittyv\u00e4t tunteet sek\u00e4 ajatukset. K\u00e4ytett\u00e4vyys puolestaan k\u00e4sitt\u00e4\u00e4 k\u00e4ytt\u00f6liittym\u00e4n tehokkuuden sek\u00e4 k\u00e4ytt\u00e4j\u00e4n tyytyv\u00e4isyyden. K\u00e4ytt\u00e4j\u00e4keskeisen vuorovaikutussuunnittelun tavoite on luoda tehokkaampia ja vaivattomampia k\u00e4ytt\u00f6liittymi\u00e4, esimerkiksi nettisivuja. Suunnittelussa on huomioitava k\u00e4ytt\u00e4jien kahtalaiset tarpeet; vuorovaikutuksen tulee t\u00e4ytt\u00e4\u00e4 sek\u00e4 k\u00e4yt\u00e4nn\u00f6n tarpeet ett\u00e4 hedoniset tarpeet. Hyv\u00e4 k\u00e4ytt\u00f6kokemus on t\u00e4rke\u00e4 tekij\u00e4 toimivan asiakaspolun luomiseksi verkossa. T\u00e4ss\u00e4 tutkimuksessa asiakaspolku k\u00e4sitt\u00e4\u00e4 nettisivulla tapahtuvan ostoprosessin. Asiakaspolun suunnittelu auttaa kuluttajaa saavuttamaan tavoitteensa sek\u00e4 helpottaa p\u00e4\u00e4t\u00f6ksentekoprosessia, jotka ennustavat positiivista k\u00e4ytt\u00f6kokemusta \u2013 mik\u00e4 lis\u00e4\u00e4 kuluttajan luottamusta sek\u00e4 ostoaikeita.\n\nK\u00e4ytt\u00f6testauksella selvitet\u00e4\u00e4n, mitk\u00e4 elementit ja ominaisuudet ovat onnistuneita k\u00e4ytt\u00e4j\u00e4n n\u00e4k\u00f6kulmasta ja mitk\u00e4 toisaalta aiheuttavat hankaluuksia sek\u00e4 est\u00e4v\u00e4t k\u00e4ytt\u00e4j\u00e4\u00e4 saavuttamasta tavoitteitaan, vaikuttaen negatiivisesti k\u00e4ytt\u00f6kokemukseen. T\u00e4m\u00e4 tutkimus toteutetaan cognitive walkthrough -metodilla tapaustukimuksena yrityksen nettisivuille. Cognitive walkthrough on k\u00e4ytt\u00f6testauksessa laajalti k\u00e4ytetty metodi, jonka avulla paikannetaan mahdollisia ongelmia k\u00e4ytett\u00e4vyyteen liittyen. Lis\u00e4ksi tutkimukseen osallistuvat t\u00e4ytt\u00e4v\u00e4t haastattelun, joka sis\u00e4lt\u00e4\u00e4 k\u00e4ytt\u00f6kokemukseen liittyvi\u00e4 kysymyksi\u00e4 ja arvioinnin siit\u00e4, millainen k\u00e4ytt\u00f6kokemus heid\u00e4n mielest\u00e4\u00e4n oli.\n\nTutkimuksen tavoitteena on selvitt\u00e4\u00e4, ovatko yrityksen nettisivujen k\u00e4ytt\u00f6kokemus sek\u00e4 asiakaspolku onnistuneita. Tulokset viittaavat siihen, ett\u00e4 k\u00e4ytett\u00e4vyyden ja k\u00e4yt\u00e4nn\u00f6llisyyden puolesta nettisivut ovat onnistuneet, mutta itse k\u00e4ytt\u00f6kokemus k\u00e4rsii hieman suunnittelussa tehdyist\u00e4 valinnoista. Ostoprosessi nettisivuilla on yksinkertainen ja intuitiivinen, mutta yksi k\u00e4ytett\u00e4vyysongelma aiheutti osallistujissa ep\u00e4varmuutta liittyen ostop\u00e4\u00e4t\u00f6ksen tekoon. Tutkimustulokset tukevat teoriaa, jonka mukaan k\u00e4ytt\u00e4j\u00e4n tarpeet vuorovaikutukselle ovat kahtalaiset; pragmaattisen k\u00e4ytett\u00e4vyyden lis\u00e4ksi my\u00f6s vuorovaikutukseen liittyv\u00e4t tunteet vaikuttavat arvioon k\u00e4ytt\u00f6kokemuksesta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "User Experience (UX) consists of user interacting with a system in a specific context. Usability addresses efficiency, effectiveness, and satisfaction (i.e. user\u2019s ability to use an interface), whereas UX describes the whole interaction, including user\u2019s thoughts and feelings about the interaction. In user-centered design practice, the goal is to help users work more efficiently and effortlessly. User needs are two-fold: the interaction should fulfill both pragmatic and hedonic user needs. Good UX is an important factor of efficient, satisfactory online customer journey. In this study, customer journey is the path user goes through on an ecommerce website. Planning the customer journey carefully will help users perform tasks efficiently and accomplish their goals and ease their decision-making process. Task performance and user satisfaction are predictors for positive UX, which predicts consumer trust and purchase intention. Ultimately, the goal for an ecommerce website is to generate more sales and increase customer satisfaction.\n\nThe purpose of website usability testing is to discover successful and unsuccessful features; pain points and problems that prevent users from accomplishing their goals and are likely to affect UX negatively. This study is conducted for a case company using qualitative usability testing method, cognitive walkthrough. Cognitive walkthrough helps to discover potential usability problems, reasons behind them, and possible solutions to them. In addition, exit interview includes UX questions, where participants evaluate their own subjective experience of the interaction.\n\nThis study aims to answer if the website facilitates good UX and customer journey. Findings suggest that case company\u2019s website is successful when it comes to usability, the pragmatic quality of the interaction. However, UX, the hedonic quality of interaction suffers from some design choices. The shopping process on the website is simple and intuitive, but at the same time one usability problem caused uncertainty and hesitation before purchase decision. Research findings support the idea that user needs are two-fold, and users have both pragmatic and hedonic expectations for interaction.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-04-23T06:25:44Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-04-23T06:25:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "105", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "web design", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ecommerce", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online customer journey", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer decision-making", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "User experience on an ecommerce website : a case study", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202004232856", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6liittym\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronic commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "user interfaces", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "usability", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "user experience", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|