Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry

Applying machine learning to marketing implementation and management of a next best offer recommendation model in the financial industry

Bibliographic Details
Main Author: Valtonen, Anna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
predictive analytics
recommendation model
next best offer
markkinointi
digitaalinen markkinointi
koneoppiminen
marketing
digital marketing
machine learning
Online Access: https://jyx.jyu.fi/handle/123456789/68608
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author Valtonen, Anna
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Valtonen, Anna Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Valtonen, Anna
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spellingShingle Valtonen, Anna Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry predictive analytics recommendation model next best offer markkinointi digitaalinen markkinointi koneoppiminen marketing digital marketing machine learning
subject_txtF Markkinointi
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title Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
title_full Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
title_fullStr Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
title_full_unstemmed Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
title_short Applying machine learning to marketing
title_sort applying machine learning to marketing implementation and management of a next best offer recommendation model in the financial industry
title_sub implementation and management of a next best offer recommendation model in the financial industry
title_txtP Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
topic predictive analytics recommendation model next best offer markkinointi digitaalinen markkinointi koneoppiminen marketing digital marketing machine learning
topic_facet digitaalinen markkinointi digital marketing koneoppiminen machine learning marketing markkinointi next best offer predictive analytics recommendation model
url https://jyx.jyu.fi/handle/123456789/68608 http://www.urn.fi/URN:NBN:fi:jyu-202004212821
work_keys_str_mv AT valtonenanna applyingmachinelearningtomarketingimplementationandmanagementofanextbestofferrecomm

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