Applying machine learning to marketing implementation and management of a next best offer recommendation model in the financial industry

Bibliographic Details
Main Author:	Valtonen, Anna
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	predictive analytics recommendation model next best offer markkinointi digitaalinen markkinointi koneoppiminen marketing digital marketing machine learning
Online Access:	https://jyx.jyu.fi/handle/123456789/68608

Description
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