APA (7th ed.) Citation

Valtonen, A., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2020). Applying machine learning to marketing: Implementation and management of a next best offer recommendation model in the financial industry.

Chicago Style (17th ed.) Citation

Valtonen, Anna, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Applying Machine Learning to Marketing: Implementation and Management of a Next Best Offer Recommendation Model in the Financial Industry. 2020.

MLA (9th ed.) Citation

Valtonen, Anna, et al. Applying Machine Learning to Marketing: Implementation and Management of a Next Best Offer Recommendation Model in the Financial Industry. 2020.