Valtonen, A., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2020). Applying machine learning to marketing: Implementation and management of a next best offer recommendation model in the financial industry.
Chicago-viite (17. p.)Valtonen, Anna, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, ja University of Jyväskylä. Applying Machine Learning to Marketing: Implementation and Management of a Next Best Offer Recommendation Model in the Financial Industry. 2020.
MLA-viite (9. p.)Valtonen, Anna, et al. Applying Machine Learning to Marketing: Implementation and Management of a Next Best Offer Recommendation Model in the Financial Industry. 2020.