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[{"key": "dc.contributor.advisor", "value": "Korhonen, Pekka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "H\u00e4m\u00e4l\u00e4inen, Taneli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-04-16T05:48:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-04-16T05:48:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68545", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Loppukes\u00e4st\u00e4 2013 Suomeen saapui kolmatta tuhatta thaimaalaista marjanpoimijaa ker\u00e4\u00e4m\u00e4\u00e4n suomalaisia mets\u00e4marjoja. 50 n\u00e4ist\u00e4 poimijoista riitautui kutsujayrityksen kanssa, mist\u00e4 syntyi mediakohtu, joka kyseenalaisti alan elinvoimaisuuden ja k\u00e4yt\u00e4nn\u00f6t. T\u00e4m\u00e4n tutkimuksen teht\u00e4v\u00e4n\u00e4 on vertailla median k\u00e4ytt\u00e4m\u00e4\u00e4 retoriikkaa ennen ja j\u00e4lkeen julkisuuden.\n\nTarkoituksena on selvitt\u00e4\u00e4 ensinn\u00e4kin, muuttuuko thaimaalaisista marjanpoimijoista k\u00e4ytett\u00e4v\u00e4 retoriikka konfliktin my\u00f6t\u00e4 ja jos muuttuu, miten konflikti on vaikuttanut uuteen narratiiviin. Tarkoituksena on my\u00f6s tarkastella, kuinka suomalainen media, marjateollisuus ja suuri yleis\u00f6 rakentavat marjanpoiminnan kansallisen tarinan ja oikeuttavat sit\u00e4 kautta toiminnan.\n\nTutkimuksen aineiston muodostavat Ylen ja Helsingin Sanomien uutiset thaimaalaisista marjanpoimijoista. Tarkemmin aineisto on rajattu koskemaan vuosia 2005-2014. Analyysimenetelm\u00e4n\u00e4 on k\u00e4ytetty niin Kenneth Burken identifikaatioteoriaa ja sit\u00e4 tukevia k\u00e4sitteit\u00e4 kuten edustavaa anekdoottia. Identifikaatioteorian lis\u00e4ksi Burken k\u00e4sitteist\u00e4 hy\u00f6dynnet\u00e4\u00e4n syntipukin ja mortifikaation k\u00e4sitteit\u00e4.\n\nTutkimustulokset osoittavat, ett\u00e4 vaikka konflikti kyseenalaisti marjanpoiminnan k\u00e4yt\u00e4nt\u00f6j\u00e4, pysyi edustava anekdootti muuttumattomana. Tarinan syntipukkeja ovat s\u00e4\u00e4nt\u00f6j\u00e4 rikkovat agentit, jotka eiv\u00e4t noudata yhteisi\u00e4 pelis\u00e4\u00e4nt\u00f6j\u00e4. Konflikti kohdataan toisaalla mortifikaation kautta, eli kansallinen tarina luonnonmarjoistamme oikeuttaa v\u00e4\u00e4rink\u00e4yt\u00f6kset. Pelis\u00e4\u00e4nt\u00f6j\u00e4 uudistamalla ja syntipukit l\u00f6yt\u00e4m\u00e4ll\u00e4, t\u00e4m\u00e4 tarina uudennettiin oikeuttamaan syksyn 2013 tapahtumat.\n\nTutkimuksen tulokset osoittavat my\u00f6s, ett\u00e4 kansallinen tarina yhteisist\u00e4 mets\u00e4marjoista, jotka pit\u00e4\u00e4 pelastaa hinnalla mill\u00e4 hyv\u00e4ns\u00e4, voi hyvin ja mahdollistaa thaimaalaisten marjanpoimijoiden poikkeuksellisen ty\u00f6markkina-aseman.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In late summer 2013, almost three thousand Thai berry pickers arrived in Finland to harvest Finnish wild berries. 50 of these pickers ended up in conflict with inviting company, creating a media hype that questioned the vitality and practices of the industry. The purpose of this study is to compare the rhetoric used by the media before and after publicity.\n\nThe first is to determine whether the rhetoric used by Thai pickers will change with the conflict and, if so, how the conflict will affect the new narrative. The aim is also to examine how the Finnish media, the berry industry and the general public construct and legitimize the national story of berry picking.\n\nThe material for the study is news from Yle and Helsingin Sanomat about Thai berry pickers. More specifically, the material is limited to the years 2005-2014. Kenneth Burke's theory of identification and supporting concepts such as representative anecdote have been used as analytical methods. In addition to identification theory, Burke's concepts utilize the concepts of scapegoat and mortification.\n\nResearch results show that while the conflict questioned berry picking practices, the representative anecdote remained unchanged. The story's scapegoats are the offending agents who do not follow common rules. Elsewhere, conflict comes through mortification, the national story of our natural berries justifying wrongdoing. By revising the rules of the game and finding the scapegoats, this story was renewed to justify the fall of 2013.\n\nThe results of the study also show that the national story of common forest berries, which must be rescued at all costs, can do well and enable the Thai berry pickers to enjoy an exceptional labor market position.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-04-16T05:48:42Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-04-16T05:48:42Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "representative anecdote", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "scapegoat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mortification", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Thailand", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The battle of the berry fields : the berry picking drama of 2013", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202004162767", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kansainv\u00e4linen kehitysty\u00f6 (maisteriohjelma)", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Development and International Cooperation", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "211", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "samaistuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "siirtoty\u00f6l\u00e4iset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "marjanpoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "marjat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomalaiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomalaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "l\u00e4hetetyt ty\u00f6ntekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identification (cognition )", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rhetoric", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "migrant workers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "berry picking", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "berries", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Finns", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Finnish identity", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "posted workers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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