| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Kollanus, Sami", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rastas, Juuso", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-03-06T06:24:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-03-06T06:24:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68081", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 kandidaatintutkielmassa tutkitaan hakukoneoptimointia ja siihen liittyvi\u00e4 optimointitekniikoita. Aihe on nykyaikana t\u00e4rke\u00e4, sill\u00e4 ihmiset k\u00e4ytt\u00e4v\u00e4t usein hakukoneita etsiess\u00e4\u00e4n tietoa internetist\u00e4. T\u00e4ten on t\u00e4rke\u00e4\u00e4, ett\u00e4 verkko-sivustojen tekij\u00e4t osaavat optimoida sivustonsa hakukoneita silm\u00e4ll\u00e4 pit\u00e4en. Tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi, miten hakukoneet toimivat ja miten hakukoneoptimointi liittyy hakukoneisiin. Tutkielmassa keskityt\u00e4\u00e4n algoritmeilla toimiviin hakukoneisiin, ja erityisesti Googlen hakukoneeseen, sill\u00e4 se on iso markkinajohtaja alalla. Tutkielman aluksi m\u00e4\u00e4ritell\u00e4\u00e4n lyhyesti mit\u00e4 ovat hakukoneet ja miten ne toimivat. T\u00e4m\u00e4n j\u00e4lkeen m\u00e4\u00e4ritell\u00e4\u00e4n mit\u00e4 on hakukoneoptimointi ja miten se liittyy hakukoneisiin. Tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi my\u00f6s eri-laisia tekniikoita, joita hakukoneoptimointi pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n. Tutkielma toteutettiin kirjallisuuskatsauksena ja tutkielman tutkimuskysymykseen \u201dmit\u00e4 on hakukoneoptimointi ja mit\u00e4 tekniikoita se pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n?\u201d vastattiin k\u00e4ym\u00e4ll\u00e4 l\u00e4pi aiheeseen liittyvi\u00e4 tieteellisi\u00e4 artikkeleita. Erilaisia hakukoneoptimointiin liittyvi\u00e4 tekniikoita l\u00f6ytyi runsaasti. Osa optimointitekniikoista on syntynyt jo hakukoneiden alkuaikoina ja osa tekniikoista on kehitetty viime aikoina. Hakukoneiden algoritmit kehittyv\u00e4t jatkuvasti, joten optimointitekniikoiden on kehitytt\u00e4v\u00e4 niiden mukana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis explores search engine optimization and related optimization techniques. This topic is important nowadays because people often use search engines to search for information on the Internet. Thus, it is important that website authors know how to optimize their sites for search engines. This article explores how search engines work and how search engine optimization is related to search engines. This article focuses on algorithmic search engines and especially Google, as it is a major market leader in the industry. The thesis begins with a brief definition of what search engines are and how they work. It then defines what search engine optimization is and how it relates to search engines. The research also goes through various techniques that search engine optimization contains. The thesis was carried out as a literature review and research question \"What is search engine optimization and what techniques does it contain?\" responded by researching relevant scientific articles. Various search engine optimization techniques were found. Some of the optimization techniques were born in the early days of search engines, and some tech-niques have been developed recently. Search engine algorithms are constantly evolving, so optimization techniques need to be developed with them.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-03-06T06:24:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-03-06T06:24:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukoneoptimointitekniikat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hakukoneoptimointitekniikat", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202003062309", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakuohjelmat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|