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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jussila, Jenni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-03-04T06:50:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-03-04T06:50:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68047", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokaupoissa asioinnin suosio on kasvanut huomattavasti Internetin k\u00e4yt\u00f6n lis\u00e4\u00e4ntyess\u00e4. Suosion kasvaessa on oleellista tutkia, miten verkkokauppa-suunnittelulla voidaan vahvistaa asiakkaan ostop\u00e4\u00e4t\u00f6st\u00e4 ja t\u00e4ten lis\u00e4t\u00e4 yrityksen liikevaihtoa. T\u00e4ss\u00e4 tutkielmassa tarkastellaan, miten k\u00e4ytt\u00f6liittym\u00e4suunnittelulla voidaan vaikuttaa asiakkaan ostop\u00e4\u00e4t\u00f6kseen. Tutkimus suoritetaan kirjallisuuskatsauksena. Verkkokauppa rajataan kuluttajille suunnattuihin verkkokauppoihin (B2C). Tutkimuksessa k\u00e4sitell\u00e4\u00e4n k\u00e4ytt\u00f6liittym\u00e4suunnittelun yleisi\u00e4 periaatteita ja sen hy\u00f6tyj\u00e4. K\u00e4ytt\u00f6liittym\u00e4suunnittelun periaatteita huomattiin olevan muun muassa johdonmukaisuus, tehokkuus, minimalistinen muotoilu ja joustavuus. Tutkimuksessa tarkastellaan my\u00f6s kuluttajan ostop\u00e4\u00e4t\u00f6ksen etenemist\u00e4 ostop\u00e4\u00e4t\u00f6sprosessin avulla. Ostop\u00e4\u00e4t\u00f6sprosessin vaiheita havaittiin olevan tarpeen tai ongelman tunnistaminen, informaation etsint\u00e4, vaihtoehtojen arviointi, ostop\u00e4\u00e4t\u00f6s ja ostoksen j\u00e4lkeinen k\u00e4ytt\u00e4ytyminen. Verkkokaupassa ostop\u00e4\u00e4t\u00f6sprosessissa todettiin my\u00f6s olevan kuudes vaihe, verkkomaksutapahtuma. Lopuksi, tutkielmassa tarkastellaan k\u00e4ytt\u00f6liittym\u00e4suunnittelun tekij\u00f6it\u00e4, jotka vaikuttavat kuluttajan ostop\u00e4\u00e4t\u00f6kseen. Tarkastelun l\u00e4hdekirjallisuuden perusteella voidaan todeta, ett\u00e4 k\u00e4ytt\u00f6liittym\u00e4suunnittelussa on viisi tekij\u00e4\u00e4, joilla on suuri vaikutus asiakkaan ostop\u00e4\u00e4t\u00f6kseen. N\u00e4it\u00e4 tekij\u00f6it\u00e4 ovat luottamus ja turvallisuus, navigointi ja helppok\u00e4ytt\u00f6isyys, visuaalisuus, informaatio, sek\u00e4 k\u00e4ytt\u00f6liittym\u00e4n laatu ja asiakastyytyv\u00e4isyys.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-03-04T06:50:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-03-04T06:50:26Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6liittym\u00e4suunnittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokaupan k\u00e4ytt\u00f6liittym\u00e4suunnittelun vaikutukset kuluttajan ostop\u00e4\u00e4t\u00f6kseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202003042269", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa (verkkoliiketoiminta)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6liittym\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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