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[{"key": "dc.contributor.advisor", "value": "McVeigh, Joseph", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Mustonen, Valtteri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-03-02T06:22:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-03-02T06:22:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/68009", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Elokuvatrailerit ovat t\u00e4rkein ja n\u00e4kyvin mainonnan muoto uusille elokuville. Trailerit ovat yleens\u00e4 n. 2.5 minuutin mittaisia mainosvideoita, joihin on koottu yhteen mainostettavan elokuvan parhaiten myyvi\u00e4 ominaisuuksia. Elokuvan osia editoidaan yhteen montaasiksi, jonka tavoitteena on saada ihmiset kiinnostumaan tulevasta elokuvasta ja n\u00e4in maksimoida kyseisen elokuvan kaupallinen menestys. Elokuvatrailerin t\u00e4rkeimpi\u00e4 osa-alueita elokuvan mainostamiselle ovat \u00e4\u00e4ni, \u201dt\u00e4hdet\u201d (esim. n\u00e4yttelij\u00e4t), sek\u00e4 elokuvan tarina ja genre.\nKyseisest\u00e4 aiheesta on vain v\u00e4h\u00e4n tutkimusta, erityisesti genreanalyysin keinoin. T\u00e4m\u00e4n tutkielman tavoitteena oli selvitt\u00e4\u00e4 tarkemmin elokuvatrailereille ominaisia piirteit\u00e4, keskittym\u00e4ll\u00e4 2017 vuonna julkaistujen kauhuelokuvien mainontaan. Kauhuelokuvien trailereita tutkittiin genreanalyysin keinoin, keskittyen edell\u00e4 mainittuihin trailereiden t\u00e4rkeimpiin ominaisuuksiin. Tutkielmassa analysoitiin kymment\u00e4 traileria ja n\u00e4iden pohjalta kehitettiin kolmevaiheinen elokuvatrailerin rakenne ja kuvattiin kunkin vaiheen ominaisuuksia.\nTutkimuksen tuloksena saatiin selville, ett\u00e4 l\u00e4hes kaikki tutkitut trailerit noudattivat samanlaista kaavaa ja hy\u00f6dynsiv\u00e4t samankaltaisilla tavoilla mm. \u00e4\u00e4nt\u00e4, editointia ja viittauksia elokuvan tekij\u00f6ihin. Trailereiden v\u00e4lill\u00e4 havaittiin my\u00f6s eroja mm. elokuvan tarinaan ja genreen viittaamisessa sek\u00e4 musiikin k\u00e4yt\u00f6ss\u00e4. Tutkimuksen tulokset antoivat hyv\u00e4n yleiskuvan nyky-kauhuelokuvien trailereista ja niiden rakenteesta sek\u00e4 elokuvatrailereista yleens\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-03-02T06:22:54Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-03-02T06:22:54Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Genre analysis of contemporary horror movie trailers", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202003022232", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elokuvatrailerit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elokuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "genret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kauhuelokuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "advertising", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "film trailers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "films", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "genres", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "horror films", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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