| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aalto, Ilja", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tourunen, Aapeli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-02-28T06:21:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-02-28T06:21:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/67993", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ta\u0308ssa\u0308 tutkimuksessa tutkittiin nopeasti kasvaneita ICT-alan yrityksia\u0308. Tutkimuksessa selvitettiin, millainen vaikutus viestinna\u0308lla\u0308 seka\u0308 viestinta\u0308sidonnaisilla tekijo\u0308illa\u0308 on ollut yrityksen kasvulle. Lisa\u0308ksi selvitettiin, millaisena haastatellut toimitusjohtajat na\u0308keva\u0308t viestinna\u0308n merkityksen kasvulle.\n\nViestinna\u0308lla\u0308 seka\u0308 viestinta\u0308sidonnaisilla kasvutekijo\u0308illa\u0308 havaittiin olevan selva\u0308 vaikutus yritysten kasvuun, mutta kaikista analysoiduista kasvutekijo\u0308ista\u0308 hyva\u0308 viestinta\u0308 ja\u0308i ta\u0308rkeydessa\u0308a\u0308n puoliva\u0308lin tienoille. Havaittiin myo\u0308s, etta\u0308 vaikka toimitusjohtajat kokevat viestinna\u0308n ta\u0308rkea\u0308na\u0308 tekija\u0308na\u0308 kasvussa, sita\u0308 ei koettu toiminnoksi, jota tulisi katsoa strategisesti tai johon tulisi investoida. Viestinta\u0308 koettiin myo\u0308s vaikeaksi mutta yrityksen kasvaessa entista\u0308 ta\u0308rkea\u0308mma\u0308ksi.\n\nKasvun tutkimuksessa on ka\u0308ytetty lukuisia eri mittareita ja menetelmia\u0308. Yksiselitteista\u0308 kasvun ma\u0308a\u0308ritelma\u0308a\u0308 ei yrityksista\u0308 huolimatta ole saatu kehitettya\u0308 (Davidsson et al. 2005, 5; Muhos 2011, 76). Ta\u0308sta\u0308 johtuen ta\u0308ssa\u0308 tutkimuksessa kasvua tarkastellaan useiden mittareiden avulla. Viestinta\u0308a\u0308n osana liiketoimintaa perehdyta\u0308a\u0308n Zerfass & Viertmannin (2017) mallin pohjalta, jossa tunnistetaan nelja\u0308 osa-aluetta, joilla viestinna\u0308lla\u0308 tuotetaan arvoa organisaatiolle. Organisaation elinkaarimalleja puolestaan kuvataan Millerin ja Friesenin (1984) mallin avulla, jonka mukaan organisaatioiden elinkaari voidaan jakaa syntyma\u0308a\u0308n, kasvuun, kypsyyteen, elpymiseen ja lamaantumiseen. Ta\u0308ssa\u0308 tutkimuksessa keskityta\u0308a\u0308n kasvun vaiheessa tapahtuviin muutoksiin.\n\nTutkielma toimii hyva\u0308na\u0308 alustana aiheen jatkotutkimukselle. Syvempi jatkotutkimus on kuitenkin tarpeen, erityisesti mika\u0308li halutaan selvitta\u0308a\u0308 viestinna\u0308n vaikutusta jo myo\u0308hemmissa\u0308 elinkaarivaiheissa oleville yrityksille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-02-28T06:21:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-02-28T06:21:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaation elinkaari", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestinn\u00e4n vaikutus yrityksen kasvuun", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202002282220", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kasvu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kasvutekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|