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[{"key": "dc.contributor.advisor", "value": "Laine, Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hemmi, Annastiina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-02-17T06:24:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-02-17T06:24:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/67841", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "J\u00e4\u00e4kiekko on kasvanut viime vuosikymmenien aikana Suomen seuratuimmaksi urheilulajiksi, ja lajiin on onnistuttu my\u00f6s rakentamaan maan ainoa t\u00e4ysammattilainen liiga. Lajin suosion nousuun on vaikuttanut niin toimintaymp\u00e4rist\u00f6ss\u00e4 kuin urheilun seuraamisessa tapahtuneet muutokset. Kansainv\u00e4lisen menestyksen my\u00f6t\u00e4 yleis\u00f6n kiinnostus j\u00e4\u00e4kiekkoa kohtaan on kasvanut ja j\u00e4\u00e4kiekko-otteluista on muiden urheilutapahtumien ohella tullut viihteellisi\u00e4 kulutushy\u00f6dykkeit\u00e4. J\u00e4\u00e4kiekkoyleis\u00f6\u00e4 on tutkittu suhteellisen v\u00e4h\u00e4n huolimatta lajin suuresta suosiosta, joten yleis\u00f6tutkimuksen tekeminen lajin parissa on perusteltua.\n\nHelsingin Jokerit on pitk\u00e4t perinteet omaava j\u00e4\u00e4kiekkoseura, joka kohahdutti suomalaista kiekkoyleis\u00f6\u00e4 siirtym\u00e4ll\u00e4 Suomen Liigasta monikansalliseen KHL:\u00e4\u00e4n kaudeksi 2014\u20132015. Samaan aikaan miltei puolet Jokereiden omistuksesta ja seuran kotiareena myytiin ven\u00e4l\u00e4issuomalaisille liikemiehille. T\u00e4ss\u00e4 tutkimuksessa selvitet\u00e4\u00e4n Jokereiden kotiyleis\u00f6n sosiodemografiaa sek\u00e4 mielipiteit\u00e4 kotiottelutapahtumien osa-alueista ja joukkueen siirtymisest\u00e4 Suomen Liigasta KHL:\u00e4\u00e4n. Kyseess\u00e4 on kvantitatiivinen survey-tutkimus. Tutkimusotos koostuu Jokereiden kaudella 2017\u20132018 KHL-liigan runkosarjan kotiotteluissa k\u00e4yneist\u00e4 katsojista. Tutkimusaineisto (N=1657) ker\u00e4ttiin s\u00e4hk\u00f6isell\u00e4 kyselylomakkeella, jonka suunnittelussa hy\u00f6dynnettiin aiempia urheilun yleis\u00f6tutkimuksia.\n\nTulosten mukaan Jokereiden kotiotteluyleis\u00f6 koostui 80 prosenttisesti miehist\u00e4. 77 prosenttia asui p\u00e4\u00e4kaupunkiseudulla ja miltei puolella (49 %) oli korkeakoulututkinto. Ik\u00e4jakauma oli hyvin tasainen ik\u00e4vuosien 19\u201365 v\u00e4lill\u00e4. Vain kaksi prosenttia vastaajista oli nuorempia ja nelj\u00e4 prosenttia vanhempia. Kotiyleis\u00f6lle ottelutapahtumissa viihtymisen kannalta t\u00e4rkeimpi\u00e4 osa-alueita olivat hyv\u00e4 tasoinen ottelu ja ottelutapahtuman kokonaistunnelma, joiden per\u00e4ss\u00e4 Jokereiden voitto. Kaikkiin kotiotteluiden osa-alueisiin oltiin keskim\u00e4\u00e4r\u00e4isesti tyytyv\u00e4isi\u00e4. Kotiyleis\u00f6 arvioi ottelutapahtuman kehittyneen liigan vaihdon my\u00f6t\u00e4 parempaan suuntaan. \n\nKotiyleis\u00f6st\u00e4 70 prosenttia piti joukkueen siirtymist\u00e4 Suomen Liigasta KHL:\u00e4\u00e4n hyv\u00e4n\u00e4 (46 %) tai eritt\u00e4in hyv\u00e4n\u00e4 (24 %) asiana. Yhdeks\u00e4n prosenttia koki siirtymisen huonona (7 %) tai eritt\u00e4in huonona (2 %) asiana. Loput 21 prosenttia suhtautuivat siirtoon neutraalisti. Kotiyleis\u00f6st\u00e4 40 prosenttia toivoi Jokereiden pysymist\u00e4 KHL:ss\u00e4, nelj\u00e4nnes (25 %) toivoi paluuta Suomen Liigaan, 15 prosenttia koki asian yhdentekev\u00e4n\u00e4 ja noin viidennes (21 %) ei osannut sanoa. Tutkimus antaa t\u00e4rke\u00e4\u00e4 tietoa suomalaisesta j\u00e4\u00e4kiekkoyleis\u00f6st\u00e4 sek\u00e4 Jokereiden kotiyleis\u00f6n suhtautumisesta joukkueen l\u00e4pik\u00e4ymiin muutoksiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ice hockey is the most followed sport in Finland and men\u2019s highest league in ice hockey (Liiga) is the only sports league, which can be considered a fully professional league in Finland. The rise in popularity of ice hockey has been influenced by changes in the environment and in the sports culture. As a result of international success, the public's interest in ice hockey has increased in Finland, and hockey matches have become entertainment consumer goods alongside other sporting events. Despite the high popularity of ice hockey, the audience of ice hockey has been studied relatively little, which justifies conducting research on the topic.\n \nIn 2013 one of the league\u2019s most renowned franchises, Jokerit from Helsinki, sold its home arena and approximately half of the team\u2019s share capital to Finnish-Russian businessmen. This was followed by a move from the Finnish league to a Russian-led multinational Kontinental Hockey League (KHL), starting from 2014\u20132015 season. The purpose of this study is to find out Jokerit home audiences\u2019 sociodemographic profile, viewpoints about home game events and viewpoints about the team\u2019s move to KHL. The research method used in this study was a quantitative survey. Data (N=1657) was collected during 2017\u20132018 season with an electronic questionnaire that was designed using previous sports audience surveys.\n \nAccording to the results, 80 % of the respondents were men, 77 % lived in the Helsinki metropolitan area and 49 % had a university degree. The age breakdown was evenly distributed between ages 19\u201365. Only 2 % were younger and 4% older than that. Respondents perceived high quality game and the overall atmosphere as the most important factors determining the perceived level of entertainment for a game, followed by Jokerit\u2019s win. Overall, the different aspects of the event were evaluated positively, and the home audience felt that the change in the league had improved the home events of Jokerit.\n \n70 % of the home audience considered the move to KHL as a good (46 %) or as a very good thing (24 %). 9 % considered it was a bad (7 %) or as a very bad (2 %) thing. Remaining 21 % of the home audience were neutral. Additionally, 40 % of home audience hoped that Jokerit remains in KHL, whereas 25 % hoped that they would return to the Finnish league. 15 % found the league issue unimportant and 21 % could not say. The research provides important information about the Finnish ice hockey audience and about the attitudes of Jokerit\u2019s home audience.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-02-17T06:24:42Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-02-17T06:24:42Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "123", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Jokerit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kontinental Hockey League", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suomen Liigasta id\u00e4n pikajunaan : j\u00e4\u00e4kiekon KHL-joukkue Jokereiden kotiyleis\u00f6n sosiodemografia sek\u00e4 n\u00e4kemykset kotiottelutapahtumista ja seuran KHL:\u00e4\u00e4n siirtymisest\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202002172077", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "j\u00e4\u00e4kiekko", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "joukkueet (urheilu)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "", "language": null, "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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