Forming trust between a consumer and an online store

Trusting an online store is required for a consumer to make a purchase decision. This means they give an online vendor their information and money in exchange for an expectation of service or a product they may not get in their hands immediately. Instead the product is usually delivered to the custo...

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Bibliographic Details
Main Author: Juutilainen, Jesse
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Bachelor's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/67677