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[{"key": "dc.contributor.advisor", "value": "Sayers, Dave", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Virtanen, Tommi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-01-28T09:33:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-01-28T09:33:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/67563", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Englannin Valioliiga on yksi maailman seuratuimmista urheilusarjoista, joten kaikkeen sill\u00e4 liittyv\u00e4ll\u00e4 on laaja seuranta median osalta. Joukkueen ja valmentajan imagon kannalta on t\u00e4rke\u00e4\u00e4, ett\u00e4 valmentaja on kykenev\u00e4inen ilmaisemaan ajatuksensa tavalla, joka ei j\u00e4t\u00e4 varaa vaihtoehtoisille tulkinnoille. Lehdist\u00f6tilaisuuksissa toimittajat voivat usein luoda kysymyksens\u00e4 johdatteleviksi, mik\u00e4 lis\u00e4\u00e4 hyvien retoristen keinojen hallitsemisisen arvoa huomattavasti.\n\nT\u00e4ss\u00e4 tutkielmassa retorisen analyysin avulla pyrittiin selvitt\u00e4m\u00e4\u00e4n portugalilaisen jalkapallovalmentajan, Jose Mourinhon, k\u00e4ytt\u00e4mi\u00e4 retorisia keinoja lehdist\u00f6tilaisuuskissa ja mit\u00e4 teht\u00e4vi\u00e4 ne palvelevat h\u00e4nen puheessaan. Tutkimuksen data koostui 11 lehdist\u00f6tilaisuudesta, jotka litteroitiin. Litteroidusta datasta identifioitiin siin\u00e4 esiintyv\u00e4t retoriset keinot, jonka j\u00e4lkeen ne kategorisoitiin.\n\nAnalyysin mukaan n\u00e4m\u00e4 nelj\u00e4 keinoa esiintyiv\u00e4t puheessa: hypophora, retorinen kysymys, metafora ja toisto. N\u00e4ist\u00e4 toiston ollessa selv\u00e4sti eniten k\u00e4ytetty keino. Analyysi osoitti, Mourinhon k\u00e4ytt\u00e4v\u00e4n n\u00e4it\u00e4 keinoja hallitakseen keskustelua median kanssa. Keskustelun hallinnan mahdollistivat etenkin, tunteisiin vetoaminen, omasta korkeasta asemastaan muistuttaminen, sek\u00e4 omien tunteiden n\u00e4ytt\u00e4minen.\n\nJatkotutkimuksena olisi mahdollista toteuttaa tutkimus, jossa vertailtaisiin kahden samankaltaisessa asemassa ty\u00f6skentelev\u00e4n ihmisen retorisia keinoja ja verraten niiden tehokkuutta. Mahdollista on my\u00f6s suuremman datan ker\u00e4\u00e4misen avulla tehd\u00e4 laajempi kokonaiskuva Jose Mourinhosta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-01-28T09:33:55Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-01-28T09:33:55Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "English Premier League", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical device", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rheotrical analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dI play mind games?\u201d : a study on rhetorical devices in Jose Mourinho \u0301s oration", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202001281817", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "jalkapallo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rhetoric", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "football", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "English language", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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