What increases LinkedIn usage activity

Sosiaalisen median palveluiden, kuten LinkedIn, käyttö on kasvanut huomattavaa vauhtia viime vuosien aikana. Tämän tutkimuksen tarkoituksena on vastata tutkimuskysymykseen ”Mitkä tekijät kasvattavat LinkedIn käytön aktiivisuutta?”. Tutkimus toteutettiin riippumattomana satunnaisotantana. Julkaistiin...

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Main Author: Toivonen, Julia
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/67390
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author Toivonen, Julia
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Toivonen, Julia Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Toivonen, Julia Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Toivonen, Julia
datasource_str_mv jyx
description Sosiaalisen median palveluiden, kuten LinkedIn, käyttö on kasvanut huomattavaa vauhtia viime vuosien aikana. Tämän tutkimuksen tarkoituksena on vastata tutkimuskysymykseen ”Mitkä tekijät kasvattavat LinkedIn käytön aktiivisuutta?”. Tutkimus toteutettiin riippumattomana satunnaisotantana. Julkaistiin verkkokysely ja kerättiin 106 vastausta, jotka analysoitiin. Tutkimuksen tulokset näyttävät, että utilitaristinen sekä hedoninen arvo, jonka käyttäjät saavat käyttäessään LinkedIniä, on kytköksissä palvelun käytön aktiivisuuteen. Utilitaristinen motivaatio on vahvemmin kytköksissä käytön aktiivisuuteen, kuin hedoninen motivaatio. Käyttäjän LinkedIn verkoston koko korreloi myös käytön aktiivisuuden kanssa, mutta korrelaatio on suhteellisen heikko. Lisää tutkimuksia tarvitaan, jotta pystytään paremmin ymmärtämään käyttäjien motivaatioita LinkedIn käytön takana. The usage of social networking sites such as LinkedIn has increased rapidly in the past years. The purpose of this study is to answer to the research question “What factors increase LinkedIn usage activity?”. The study was conducted as a quantitative study using the simple random sampling method. An online survey was conducted and 106 responses were gathered and analyzed. The results of the study show that the utilitarian and hedonic value brought to users when utilizing LinkedIn, is connected to the service’s usage activity. The utilitarian motivation is more strongly connected to the usage activity than the hedonic motivation. The size of the user’s LinkedIn network also correlates positively with usage activity, though the correlation is relatively weak. More studies are needed to better understand the reasons providing motivation for LinkedIn usage.
first_indexed 2020-01-20T21:01:22Z
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spellingShingle Toivonen, Julia What increases LinkedIn usage activity Tietojärjestelmätiede Information Systems Science 601 sosiaalinen media sosiaaliset verkostot verkostoituminen verkkoyhteisöt LinkedIn social media social networks networking (making contacts) online communities
title What increases LinkedIn usage activity
title_full What increases LinkedIn usage activity
title_fullStr What increases LinkedIn usage activity What increases LinkedIn usage activity
title_full_unstemmed What increases LinkedIn usage activity What increases LinkedIn usage activity
title_short What increases LinkedIn usage activity
title_sort what increases linkedin usage activity
title_txtP What increases LinkedIn usage activity
topic Tietojärjestelmätiede Information Systems Science 601 sosiaalinen media sosiaaliset verkostot verkostoituminen verkkoyhteisöt LinkedIn social media social networks networking (making contacts) online communities
topic_facet 601 Information Systems Science LinkedIn Tietojärjestelmätiede networking (making contacts) online communities social media social networks sosiaalinen media sosiaaliset verkostot verkkoyhteisöt verkostoituminen
url https://jyx.jyu.fi/handle/123456789/67390 http://www.urn.fi/URN:NBN:fi:jyu-202001201331
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