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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kinen, Aleksi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-12-30T08:05:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-12-30T08:05:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/67023", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Organisaatioiden omat sis\u00e4iset yrityksen sosiaalisen median j\u00e4rjestelm\u00e4t ja palvelut kasvattavat suosiotaan vuosi vuodelta. Niiden k\u00e4ytt\u00f6 kasvaa, mutta samalla organisaatiot t\u00f6rm\u00e4\u00e4v\u00e4t ongelmiin, kuinka saada k\u00e4ytt\u00e4j\u00e4t sitoutettua sen k\u00e4ytt\u00f6\u00f6n. T\u00e4m\u00e4n pro gradu-tutkielman tavoitteena oli tunnistaa tekij\u00f6it\u00e4, mitk\u00e4 sitouttavat k\u00e4ytt\u00e4ji\u00e4 yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6notossa.\nTutkielman teoreettinen viitekehys rakennettiin innovaation diffuusioteorian ja teknologian omaksumismallin TAM pohjalta. Kirjallisuuskatsauksen pohjalta innovaation diffuusioteorian mukaisia innovaation ominaisuuksia t\u00e4ydennettiin TAM-mallista tunnistettujen teknologian omaksumiseen vaikuttavilla tekij\u00f6ill\u00e4.\nTutkielman empiirisess\u00e4 tutkimusosuudessa suoritettiin Jyv\u00e4skyl\u00e4n Yliopiston tietoj\u00e4rjestelm\u00e4tieteen ensimm\u00e4isen vuoden kandiopiskelijoille strukturoitu kyselytutkimus syksyll\u00e4 2018. Hyv\u00e4ksyttyj\u00e4 vastauksia saatiin analysoitavaksi 85 kappaletta. Tutkittavien muuttujien v\u00e4lisi\u00e4 yhteyksi\u00e4 tarkasteltiin SPSS-ohjelman avulla toteutetulla lineaarisella regressioanalyysilla. Regressioanalyysissa vertailtiin saatujen summamuuttujien suhdetta k\u00e4ytt\u00e4jien sitouttamiseen.\nEmpiirisen osion tulokset selitt\u00e4v\u00e4t vain 37,4% k\u00e4ytt\u00e4jien sitouttamisen tekij\u00f6ist\u00e4 j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6notossa. Tulosten perusteella k\u00e4ytt\u00e4j\u00e4n positiivinen asenne ja motivaatio ovat eniten k\u00e4ytt\u00e4ji\u00e4 sitouttavia tekij\u00f6it\u00e4. Lis\u00e4ksi k\u00e4yt\u00f6n v\u00e4ltt\u00e4m\u00e4tt\u00f6myydell\u00e4 on negatiivinen vaikutus sitouttamiseen j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6notossa. Ep\u00e4varmuus k\u00e4yt\u00f6st\u00e4 ja j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6 j\u00e4iv\u00e4t merkityksett\u00f6miksi tutkimuksessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Organizations own internal enterprise social media platforms increase their popularity year after year. Despite the usage of those systems is growing, the organizations are facing problems how to engage users. This thesis was aimed to identify the factors that engage the users in enterprise social media implementation.\nTheoretical framework of this thesis was built based on innovation diffusion theory and TAM-model. Based on the literature review attributes of innovation from innovation diffusion theory were complemented with contributing factors identified from Technology acceptance model.\nIn the empirical part of the thesis a structured survey for freshmen\u2019s of JYU\u2019s information system science faculty was conducted in autumn 2018. A total of 85 accepted answers were accepted for analysis. The relationships between the variables were analyzed by linear regression analysis with SPSS. In the regression analysis the relationship between the variables compared for user engagement.\nAs the result of the empirical research the proposed model explains only 37,4% of factors influencing to user engagement in IS implementation. The results of the study indicate that user\u2019s positive attitude and motivation are significant indicators for user engagement. In addition, necessity of use has negative effect on user engagement in IS implementation. Uncertainty about use and system usage remained insignificant in the research.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-12-30T08:05:21Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-12-30T08:05:21Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "53", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4jien sitouttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sitoutuneisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityksen sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6notto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaation diffuusioteoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytt\u00e4jien sitouttamisen t\u00e4rkeys yrityksen sosiaalisen median k\u00e4ytt\u00f6\u00f6notossa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201912305500", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitouttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "j\u00e4rjestelm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "innovaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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