The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

The cool guy’s guide to swap to non-dairy the Swedish oat product company Oatly’s brand identity representation on Twitter

Bibliographic Details
Main Author: Lehtikangas, Netta
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
multimodal discourse analysis
social media marketing
brand identity
entextualisation
resemiotisation
brändit
sosiaalinen media
diskurssi
brands
social media
discourse
Online Access: https://jyx.jyu.fi/handle/123456789/67005
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author Lehtikangas, Netta
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301
author_facet Lehtikangas, Netta Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301 Lehtikangas, Netta
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spellingShingle Lehtikangas, Netta The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter multimodal discourse analysis social media marketing brand identity entextualisation resemiotisation brändit sosiaalinen media diskurssi brands social media discourse
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title The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
title_full The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
title_fullStr The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
title_full_unstemmed The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
title_short The cool guy’s guide to swap to non-dairy
title_sort cool guy s guide to swap to non dairy the swedish oat product company oatly s brand identity representation on twitter
title_sub the Swedish oat product company Oatly’s brand identity representation on Twitter
title_txtP The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
topic multimodal discourse analysis social media marketing brand identity entextualisation resemiotisation brändit sosiaalinen media diskurssi brands social media discourse
topic_facet brand identity brands brändit discourse diskurssi entextualisation multimodal discourse analysis resemiotisation social media social media marketing sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/67005 http://www.urn.fi/URN:NBN:fi:jyu-201912205479
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