"Free your heels - free your mind" telemark skiing - a lifestyle sport in Finland

Telemark skiing can be called the ancestor of downhill skiing as its history started almost 150 years ago in Norway. The almost forgotten skiing style had a new coming in the 1970s in the United States and gained popularity around the world in the 1990s. In Finland the number of telemark skiers is e...

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Bibliografiset tiedot
Päätekijä: Haapanen, Eeva
Muut tekijät: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikunta- ja terveystieteet, Sport and Health Sciences, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/66966
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author Haapanen, Eeva
author2 Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä
author_facet Haapanen, Eeva Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä Haapanen, Eeva Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikunta- ja terveystieteet Sport and Health Sciences Jyväskylän yliopisto University of Jyväskylä
author_sort Haapanen, Eeva
datasource_str_mv jyx
description Telemark skiing can be called the ancestor of downhill skiing as its history started almost 150 years ago in Norway. The almost forgotten skiing style had a new coming in the 1970s in the United States and gained popularity around the world in the 1990s. In Finland the number of telemark skiers is estimated to be approximately four percent of all the downhill sport enthusiasts. Even though telemark seems to be slightly growing lately it is still a marginal sport, unknown to many. There is not much academic knowledge about telemark skiing in Finland and it has not been studied sociologically. The main purpose of this research is to find out the socioeconomic profiles of the telemark skiers in Finland and what are the reasons to participate in the sport. The skiers’ preferences, forms of skiing, physical activity and expenditure in telemark skiing are also studied. Answers are given also to telemark skiers’ motivation to be part of a club and how skiers would develop the sport in Finland. The data was collected by a questionnaire that was sent to a Facebook group Telemark Suomi Finland FB in spring 2015. The group has almost a 1000 members, but the size of the group changes all the time, mainly growing. Approximately 40 percent of the group members answered the questionnaire. These responses were analysed with both quantitative and qualitative methods. IBM SPSS Statistics was used to analyse the numerical data of closed questions and qualitative methods to analyse the open-ended questions. The research was guided by a hermeneutic approach, in other words with an interpretation, which aims at understanding a phenomenon by revealing hidden meanings. The gained information helps to understand and explain telemark skiing and its meaning for the telemarkers in Finland. The results revealed that a typical telemark skier in Finland is 38 years old and highly educated. Approximately 38 percent of the skiers were women and 62 percent men. An intriguing fact is that female telemark skiers were on average better educated and earned more than men. People ski telemark mostly because it is challenging, versatile and fun and because the sport has a relaxed image. The results prove that ‘free your heels – free your mind’ can be a suitable marketing slogan for telemark skiing. The results of this master’s thesis will at best contribute to the development of different clubs and Telemark Suomi Finland Facebook -community. The data provides useful information for different equipment brands, shops and ski resorts for their marketing purposes. This research also gives interesting information about adults’ motivational factors to participate in lifestyle sports, their skiing preferences and how much time and money they spend on their hobby. The results will hopefully also facilitate and lead to further studies on the subject. Keywords: telemark skiing, telemark skiers, Finland, leisure, lifestyle sport, motivation
first_indexed 2019-12-19T21:07:31Z
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The almost forgotten skiing style had a new coming in the 1970s in the United States and gained popularity around the world in the 1990s. In Finland the number of telemark skiers is estimated to be approximately four percent of all the downhill sport enthusiasts. Even though telemark seems to be slightly growing lately it is still a marginal sport, unknown to many. There is not much academic knowledge about telemark skiing in Finland and it has not been studied sociologically. The main purpose of this research is to find out the socioeconomic profiles of the telemark skiers in Finland and what are the reasons to participate in the sport. The skiers\u2019 preferences, forms of skiing, physical activity and expenditure in telemark skiing are also studied. Answers are given also to telemark skiers\u2019 motivation to be part of a club and how skiers would develop the sport in Finland.\nThe data was collected by a questionnaire that was sent to a Facebook group Telemark Suomi Finland FB in spring 2015. The group has almost a 1000 members, but the size of the group changes all the time, mainly growing. Approximately 40 percent of the group members answered the questionnaire. These responses were analysed with both quantitative and qualitative methods. IBM SPSS Statistics was used to analyse the numerical data of closed questions and qualitative methods to analyse the open-ended questions. The research was guided by a hermeneutic approach, in other words with an interpretation, which aims at understanding a phenomenon by revealing hidden meanings. The gained information helps to understand and explain telemark skiing and its meaning for the telemarkers in Finland.\nThe results revealed that a typical telemark skier in Finland is 38 years old and highly educated. Approximately 38 percent of the skiers were women and 62 percent men. An intriguing fact is that female telemark skiers were on average better educated and earned more than men. People ski telemark mostly because it is challenging, versatile and fun and because the sport has a relaxed image. The results prove that \u2018free your heels \u2013 free your mind\u2019 can be a suitable marketing slogan for telemark skiing. \nThe results of this master\u2019s thesis will at best contribute to the development of different clubs and Telemark Suomi Finland Facebook -community. The data provides useful information for different equipment brands, shops and ski resorts for their marketing purposes. 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spellingShingle Haapanen, Eeva "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland telemark skiing telemark skiers Finland lifestyle sport Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 vapaa-aika motivaatio telemark hiihto urheilu hiihtolajit leisure motivation (mental objects) skiing sports ski sports
title "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland
title_full "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland
title_fullStr "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland
title_full_unstemmed "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland
title_short "Free your heels - free your mind"
title_sort free your heels free your mind telemark skiing a lifestyle sport in finland
title_sub telemark skiing - a lifestyle sport in Finland
title_txtP "Free your heels - free your mind" : telemark skiing - a lifestyle sport in Finland
topic telemark skiing telemark skiers Finland lifestyle sport Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 vapaa-aika motivaatio telemark hiihto urheilu hiihtolajit leisure motivation (mental objects) skiing sports ski sports
topic_facet 5032 Finland Liikunnan yhteiskuntatieteet Social Sciences of Sport hiihto hiihtolajit leisure lifestyle sport motivaatio motivation (mental objects) ski sports skiing sports telemark telemark skiers telemark skiing urheilu vapaa-aika
url https://jyx.jyu.fi/handle/123456789/66966 http://www.urn.fi/URN:NBN:fi:jyu-201912195441
work_keys_str_mv AT haapaneneeva freeyourheelsfreeyourmindtelemarkskiingalifestylesportinfinland