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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Savikoski, Juho", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-12-18T07:06:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-12-18T07:06:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/66896", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "E-urheilu on tietoj\u00e4rjestelmien v\u00e4lityksell\u00e4 tapahtuvaa urheilua. E-urheilu on kasvattanut viime vuosina suosiotaan ja se on jo l\u00e4hes verrattavissa perinteiseen urheiluun suosion ja rahan suhteen. E-urheilua seurataan samoista syist\u00e4 kuin mit\u00e4 perinteist\u00e4 urheilua. E-urheilun seuraaminen voi esimerkiksi toimia pakokeinona arjesta, sen avulla voidaan oppia uusia taitoja tai toisten katsojien kanssa voidaan olla sosiaalisessa kanssak\u00e4ymisess\u00e4.\nDigitaalisten palveluiden k\u00e4ytt\u00f6\u00f6n liittyy olennaisena osana maksuhaluk-kuus. Maksuhalukkuudessa usein halutaan tiet\u00e4\u00e4, paljonko kuluttaja on valmis maksamaan hy\u00f6dykkeest\u00e4 tai palvelusta. Digitaalisten palveluiden k\u00e4yt\u00f6ss\u00e4 usein tarjolla on maksuttomia vaihtoehtoja maksullisille. E-urheilua on usein mahdollista seurata maksuttomasti, mutta siit\u00e4 voi joutua my\u00f6s maksamaan, etenkin paikan p\u00e4\u00e4ll\u00e4 seurattavissa tapahtumissa. T\u00e4m\u00e4n tutkielman tarkoituksena on selvitt\u00e4\u00e4, miksi kuluttajat maksavat e-urheilun seuraamisesta. Kyselytutkimukseen saatiin 128 vastausta. Kyselyss\u00e4 kysyttiin kuluttajien mielipiteit\u00e4 e-urheilun seuraamisen maksuhalukkuuteen eri tekij\u00f6ihin liittyen. \nTutkimuksessa k\u00e4vi ilmi ett\u00e4, e-urheilun seuraamisesta maksamiseen positiivisesti vaikuttivat: pelaajien taito, e-urheilun seuraamisen avulla voitiin kehitt\u00e4\u00e4 omia taitojaan, seuraamalla voitiin saada lis\u00e4sis\u00e4lt\u00f6\u00e4 seuraamansa peliin sek\u00e4 peli\u00e4 voitiin tukea rahallisesti. My\u00f6s peligenrell\u00e4 oli merkityst\u00e4 kuluttajan maksuhalukkuuteen. Eri vertailuryhmien v\u00e4lill\u00e4 huomattiin my\u00f6s jonkin verran eroja. E-urheilun seuraamisesta paikan p\u00e4\u00e4ll\u00e4 maksaneiden ja maksamattomien v\u00e4lill\u00e4 merkitsev\u00e4\u00e4 eroa oli sosiaalisen kanssak\u00e4ymisen sek\u00e4 fanituotteiden ja fanitapaamisten osalta. Lis\u00e4ksi tutkimuksessa huomattiin, ett\u00e4 i\u00e4ll\u00e4 oli merkityst\u00e4 tutkittaessa e-urheilun maksamisen syit\u00e4. Muun muassa seuraavissa seikoissa oli merkitsev\u00e4\u00e4 eroa: e-urheilun toimiminen pakokeinona arjesta, pelaajien taito, lis\u00e4sis\u00e4ll\u00f6n saaminen, fanitapaamiset sek\u00e4 pelin tukeminen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-12-18T07:06:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-12-18T07:06:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "E-urheilun seuraamisen maksuhalukkuus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201912185371", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maksuhalukkuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fanius", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elektroninen urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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