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[{"key": "dc.contributor.advisor", "value": "Lakanen, Antti-Jussi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "R\u00f6nkk\u00f6, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kitola, Mikael", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-12-16T11:56:47Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-12-16T11:56:47Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/66822", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ilmaiseksi ladattavien ns. free-to-play -pelien ansaintamalli perustuu virtuaalisten hyo\u0308dykkeiden myymiseen, mainoksiin, tai molempiin. Pelaajalta on siis mahdollista saada tuloja ta\u0308ma\u0308n koko ka\u0308ytto\u0308elinkaaren ajalta. Pelaajien pita\u0308minen saman pelin parissa viikkojen, kuukausien tai vuosien ajan on kuitenkin haastavaa. Sosiaalisten toiminnallisuuksien, jotka mahdollistavat pelaajien va\u0308lisen vuorovaikutuksen ja kommunikoinnin pelin sisa\u0308lla\u0308, lisa\u0308a\u0308misen on va\u0308itetty edesauttavan pelaajien pysymista\u0308 pelin parissa. Ta\u0308ssa\u0308 tutkimuksessa luodaan katsaus ka\u0308yto\u0308n jatkumiseen tietoja\u0308rjestelma\u0308tutkimuksessa ja sosiaalisen kanssaka\u0308ymisen suhdetta peleihin. Mobiilipelien sosiaalisten toiminnallisuuksien ka\u0308yto\u0308n ja ka\u0308ytta\u0308ja\u0308pysyvyyden va\u0308lista\u0308 suhdetta selviteta\u0308a\u0308n logistisen regressioanalyysin keinoin. Tutkimuksessa hyo\u0308dynneta\u0308a\u0308n ka\u0308ytta\u0308ja\u0308analytiikkalokeja kahdesta kaupallisesta free-to-play -mobiilipelista\u0308. Kahdesta tutkitusta pelista\u0308 toisessa sosiaalisten toiminnallisuuksien ka\u0308ytto\u0308 ensimma\u0308isen viikon aikana edesauttoi selva\u0308sti ka\u0308ytta\u0308ja\u0308n pysymista\u0308 pelin parissa viela\u0308 kuukauden ja\u0308lkeen ensimma\u0308isesta\u0308 pelisessiosta. Toisessa pelissa\u0308 vastaavaa yhteytta\u0308 ei lo\u0308ytynyt. Molempien pelien osalta pelin parissa vietettyjen pa\u0308ivien ma\u0308a\u0308ra\u0308 ensimma\u0308isen viikon aikana edesauttoi pysymista\u0308 pelin parissa. Sosiaalisten toiminnallisuuksien lisa\u0308a\u0308minen ei siis va\u0308ltta\u0308ma\u0308tta\u0308 johda pelikehitta\u0308ja\u0308n kannalta toivottuihin tuloksiin, mutta ainakin joissain olosuhteissa sosiaaliset toiminnallisuudet edesauttavat ka\u0308ytta\u0308jien pysymista\u0308 pelin parissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The so-called \u201cfree-to-play\u201d revenue model relies on selling virtual goods, showing ads, or both, in digital games that are downloadable free of charge. In free-to-play games players can be monetised over their whole player lifetime. However, keeping the players playing the same game over weeks, months or even years is difficult. Social features that enable interaction and communication between players inside the game have been claimed to improve the retention of players. This study examines use continuance literature from the IT field as well as the relationship between social interaction and games. The relationship between social feature engagement and player retention is analysed by utilising logistic regression analysis. This study utilises actual player analytics data from two commercial free-to-play mobile games for the analysis. In one of the games, social feature engagement during the first seven days was found to have a positive impact on player retention even after 30 days from the first day of playing. In the other game, no such effect could be observed. In both games, the count of distinct days of playing the game was found to have a positive effect on player retention. While adding social features into a game does not necessarily improve its player retention, there seems to be a connection between social feature engagement and player retention at least under certain conditions.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-12-16T11:56:47Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-12-16T11:56:47Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "79", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "free-to-play", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "user retention", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Impact of social features on player retention in free-to-play mobile games", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201912165314", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ansaintalogiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "revenue model", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social interaction", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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