The role of place attachment in offline and online retail stores

The role of place attachment in offline and online retail stores

As the online environment in the retail context has substantially grown managers are keen on finding new ways to commit customers to their stores. Place attachment has begun to emerge in the marketing literature as a possibility to hold on to and cherish customers. The role of place attachment in co...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Jokinen, Olga
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
place attachment
place identity
place dependence
social bonds
switching intentions
retail
shopping environment
online
offline
Markkinointi
Marketing
20423
verkkokauppa
kuluttajakäyttäytyminen
vähittäiskauppa
electronic commerce
consumer behaviour
retail trade
Linkit: https://jyx.jyu.fi/handle/123456789/66596

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