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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Mets\u00e4l\u00e4, Lari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-12-02T06:33:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-12-02T06:33:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/66585", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tuottojohtaminen on hinnoittelun ja kapasiteetinhallinnan strategia, joka pyrkii tuoton maksimointiin myyntiprosessissa, jonka ominaispiirteit\u00e4 ovat rajattu kapasiteetti, satunnaisesti vaihtuva kysynt\u00e4 ja tietty aikav\u00e4li, jonka aikana myynti voi tapahtua. Yksi tyypillinen keino toteuttaa tuottojohtamista on dynaaminen hinnoittelu, jossa tuotteen tai palvelun hinta vaihtelee esimerkiksi ostoajankohdasta tai j\u00e4ljell\u00e4 olevasta kapasiteetista riippuen. Tuottojohtamisstrategian mukainen dynaaminen hinnoittelu on yleistynyt selv\u00e4sti viime vuosina eri toimialoilla.\n T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t ovat yhteydess\u00e4 asiakkaan kokemaan dynaamisen hinnoittelun oikeudenmukaisuuteen ja miten hinnoittelun koettu oikeudenmukaisuus on yhteydess\u00e4 asiakastyytyv\u00e4isyyteen ja uudelleenostoaikomukseen. Tutkimusaineisto ker\u00e4ttiin Kotipizzan kotiinkuljetuspalvelun dynaamisen hinnoittelun kampanjan yhteydess\u00e4. S\u00e4hk\u00f6iseen kyselylomakkeeseen saatiin yhteens\u00e4 439 vastausta. Teorian pohjalta luotuja hypoteeseja testattiin rakenneyht\u00e4l\u00f6mallinnuksella, joka toteutettiin IBM SPSS Amos-ohjelmalla. \n Tuloksista selvisi, ett\u00e4 hinnoittelumenetelmien tuntemisella oli positiivinen yhteys ja kalliilla hintamielikuvalla negatiivinen yhteys dynaamisen hinnoittelun koettuun oikeudenmukaisuuteen. Toisin kuin aiemmissa tutkimuksissa, asiakasuskollisuus lis\u00e4si hinnoittelun oikeudenmukaisuutta. Dynaamisen hinnoittelun koettu oikeudenmukaisuus vaikutti positiivisesti asiakastyytyv\u00e4isyyteen. \n Tutkimus vahvistaa aiempaa n\u00e4ytt\u00f6\u00e4 siit\u00e4, ett\u00e4 dynaamisen hinnoittelun k\u00e4ytt\u00f6\u00f6notossa tulee huomioida erityisesti se, ett\u00e4 asiakkaat eiv\u00e4t koe hinnoittelua ep\u00e4oikeudenmukaisena. Suojattomuuden tunteen vaikutusta hinnan koettuun oikeudenmukaisuuteen ja hinnan koetun oikeudenmukaisuuden vaikutusta uudelleenostoaikomukseen ei voitu selvitt\u00e4\u00e4 t\u00e4ss\u00e4 tutkimuksessa. N\u00e4it\u00e4 ilmi\u00f6it\u00e4 olisi mielenkiintoista tutkia tarkemmin tulevaisuudessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-12-02T06:33:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-12-02T06:33:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "54", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tuottojohtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "dynaaminen hinnoittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelun koettu oikeudenmukaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tuottojohtamisstrategian mukaisen dynaamisen hinnoittelun koettu oikeudenmukaisuus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201912025073", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hinnoittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "oikeudenmukaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hinnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakasuskollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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