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consumers
authenticity
credibility
consumer behaviour
video
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http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p11872
http://www.yso.fi/onto/yso/p9971
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p8368
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Uusitalo, Ilona
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Viestinnän johtaminen
Corporate Communication
2043
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Uusitalo, Ilona
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Viestinnän johtaminen
Corporate Communication
2043
Uusitalo, Ilona
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Uusitalo, Ilona
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Uusitalo, Ilona
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
testimonials
endorsers
uskottavuus
autenttisuus
credibility
authenticity
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Viestinnän johtaminen
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Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
|
| title_short |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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consumers perceptions of credibility and authenticity of business to consumer b2c video testimonials
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Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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testimonials
endorsers
uskottavuus
autenttisuus
credibility
authenticity
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autenttisuus
authenticity
credibility
endorsers
testimonials
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