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consumers
authenticity
credibility
consumer behaviour
video
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http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p11872
http://www.yso.fi/onto/yso/p9971
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p8368
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author |
Uusitalo, Ilona
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author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Viestinnän johtaminen
Corporate Communication
2043
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author_facet |
Uusitalo, Ilona
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Viestinnän johtaminen
Corporate Communication
2043
Uusitalo, Ilona
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Uusitalo, Ilona
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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Taloustieteet
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Kauppakorkeakoulu
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Pro gradu
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Opinnäyte
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Uusitalo, Ilona
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
testimonials
endorsers
uskottavuus
autenttisuus
credibility
authenticity
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Viestinnän johtaminen
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_66289&index=0&size=large
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title |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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title_full |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
|
title_fullStr |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
|
title_full_unstemmed |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
|
title_short |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
|
title_sort |
consumers perceptions of credibility and authenticity of business to consumer b2c video testimonials
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title_txtP |
Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
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topic |
testimonials
endorsers
uskottavuus
autenttisuus
credibility
authenticity
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topic_facet |
autenttisuus
authenticity
credibility
endorsers
testimonials
uskottavuus
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http://www.urn.fi/URN:NBN:fi:jyu-201911114804
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AT uusitaloilona consumersperceptionsofcredibilityandauthenticityofbusinesstoconsumerb2cvideotestim
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