Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials

Bibliographic Details
Main Author: Uusitalo, Ilona
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/66289
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author Uusitalo, Ilona
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043
author_facet Uusitalo, Ilona Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043 Uusitalo, Ilona
author_sort Uusitalo, Ilona
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spellingShingle Uusitalo, Ilona Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials testimonials endorsers uskottavuus autenttisuus credibility authenticity
subject_txtF Viestinnän johtaminen
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title Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
title_full Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
title_fullStr Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
title_full_unstemmed Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
title_short Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
title_sort consumers perceptions of credibility and authenticity of business to consumer b2c video testimonials
title_txtP Consumers’ perceptions of credibility and authenticity of business-to-consumer (B2C) video testimonials
topic testimonials endorsers uskottavuus autenttisuus credibility authenticity
topic_facet autenttisuus authenticity credibility endorsers testimonials uskottavuus
url https://jyx.jyu.fi/handle/123456789/66289 http://www.urn.fi/URN:NBN:fi:jyu-201911114804
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