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Visit Saimaa on Etel\u00e4-Savon markkinoinnin yhteisty\u00f6yritys. Tutkin mink\u00e4lainen br\u00e4ndi Visit Saimaalle muodostuu Vkontaktessa joulun ja uuden vuoden aikana. \r\nTutkimuksen metodina k\u00e4yt\u00e4n diskurssianalyysia, ja analysoin 33 Visit Saimaan p\u00e4ivityst\u00e4 Vkontaktessa. Materiaalista l\u00f6ysin kuusi eri diskurssia: luonnon diskurssi, kulttuurin diskurssi, ajanvieton diskurssi, historian diskurssi, taianomaisuuden diskurssi sek\u00e4 joulun ja uuden vuoden diskurssi. \r\nVisit Saimaan br\u00e4ndi nojaa pitk\u00e4lti luontodiskurssiin, luonto on l\u00e4sn\u00e4 l\u00e4hes kaikissa toiminnoissa Saimaan alueella. Alueelta l\u00f6ytyy kuitenkin my\u00f6s kulttuurillisia ja historiallisia n\u00e4ht\u00e4vyyksi\u00e4. Saimaan alueella on paljon erityisesti talviurheiluun liittyvi\u00e4 ajanviettotapoja, jotka sopivat erityisesti perheille. Erityisesti korostetaan lis\u00e4ksi taianomaista ja jouluista tunnelmaa, joka on kuin sadusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-11-04T11:14:21Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-11-04T11:14:21Z (GMT). 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