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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Palonen, Teija", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Mali, Eveliina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-10-28T11:24:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-10-28T11:24:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/66082", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 kandidaatin tutkielmassa selvitet\u00e4\u00e4n kirjallisuuskatsauksen muodossa, kuinka asiakaskokemus rakentuu omni-kanavaisessa markkinoinnissa. Digitalisaation sek\u00e4 uusien teknologioiden kautta tapahtuneet muutokset v\u00e4hitt\u00e4iskaupassa ovat muovanneet yritysten ja asiakkaan v\u00e4list\u00e4 vuorovaikutusta omni-kanavaiseksi. Omni-kanavaisuus k\u00e4sitt\u00e4\u00e4 kaikki organisaation eri kanavat ja korostaa niiden v\u00e4list\u00e4 vuorovaikutusta ja integroitumista tuoden asiakkaan eri kanavien keski\u00f6\u00f6n. Samaan aikaan yritysten paine monimutkaisissa kanavaymp\u00e4rist\u00f6iss\u00e4 erottautumiseksi on kasvanut ja asiakaskokemuksen merkitys on tunnistettu yh\u00e4 laajemmin.\n\nAsiakaskokemuksella tarkoitetaan asiakkaalle kulutustapahtuman aikana syntyv\u00e4\u00e4 kokonaisvaltaista kokemusta, johon palveluntarjoaja voi vaikuttaa omalla toiminnallaan. Asiakaskokemuksen rakentuminen on vuorovaikutuksellinen prosessi, johon vaikuttavat kaikki yrityksen ja asiakkaan v\u00e4liset kohtaamiset, mitk\u00e4 synnytt\u00e4v\u00e4t asiakkaassa kokemuksia. Omni-kanavaisen markkinoinnin kontekstissa asiakaskokemuksen todetaan rakentuvan erityisesti kaikki organisaation eri kanavat huomioivan kanavaintegraation kautta. Lis\u00e4ksi tutkielman tulosten mukaan asiakaskokemuksen rakentumisen vuorovaikutuksellinen luonne korostuu entisest\u00e4\u00e4n omni-kanavaisuudessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This bachelor\u2019s thesis is a literature review researching how customer experience is created through the omnichannel marketing. Changes in retail business\ndriven by digitalization and new technologies have multiple influences on the\ninteraction between organizations and customers. At the same time the importance of customer experience has been widely recognized both in academia\nand in practice.\nCustomer Experience creation is an interactive process which is influenced\nby all the touch points between a customer and an organization that produces\nsome kind of experience in the customer. Customer Experience refers to the holistic experience in customer during a purchase event that can be influenced by\nthe organization\u2019s actions. In the context of omnichannel marketing the customer experience is created through an interaction and the channel interaction considering all the different channels of an organization holistically.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-10-28T11:24:23Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-10-28T11:24:23Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "omni-kanavaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "omni-kanavainen markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakaskokemuksen rakentuminen omni-kanavaisessa markkinoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201910284644", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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