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[{"key": "dc.contributor.advisor", "value": "Lillie, Nathan", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Immonen, Jere", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-10-28T10:50:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-10-28T10:50:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/66072", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4 motiiveja, jotka ohjaavat ihmisi\u00e4 ty\u00f6skentelem\u00e4\u00e4n\nja hankkimaan keikkat\u00f6it\u00e4 digitaalisten alustojen kautta. Lis\u00e4ksi tutkimuksessa tarkastellaan\nsit\u00e4, millaisia merkityksi\u00e4 t\u00e4m\u00e4 niin kutsuttu alustaty\u00f6 saa ihmisten el\u00e4m\u00e4ss\u00e4. Tutkimuksen\nn\u00e4k\u00f6kulma pohjautuu uuden ty\u00f6n ja digitalisaation teorioihin, joilla kuvaillaan ty\u00f6el\u00e4m\u00e4n\nmuutossuuntia. Lis\u00e4ksi tutkielmassa analysoidaan alustayritysten harjoittaman kontrollin\nmerkityst\u00e4 ihmisten kokemukseen digitaalisten alustojen kautta teht\u00e4v\u00e4st\u00e4 ty\u00f6st\u00e4.\nTutkimusaineisto koostuu yhdeks\u00e4st\u00e4 vuosien 2018 ja 2019 aikana tehdyst\u00e4 haastattelusta.\nHaastateltavat on ker\u00e4tty kolmelta digitaaliselta alustalta ja tutkimusotos on jaettu kahteen\nalustaty\u00f6n kategoriaan ty\u00f6n piirteiden perusteella. Analyysimenetelm\u00e4n\u00e4 on laadullinen\nsis\u00e4ll\u00f6nanalyysi ja aineiston j\u00e4sentelyss\u00e4 on k\u00e4ytetty temaattista luokittelua. Alustayritysten\nkontrollintapoja tarkastellessa on hy\u00f6dynnetty tapaustutkimuksen menetelmi\u00e4.\nKeskeisimpin\u00e4 tuloksina ilmeni, ett\u00e4 ihmiset hakeutuvat ty\u00f6skentelem\u00e4\u00e4n alustojen\nv\u00e4lityksell\u00e4 hallitakseen ty\u00f6t\u00e4\u00e4n, sen m\u00e4\u00e4r\u00e4\u00e4 ja sen ajankohtia paremmin. Jokainen vastaaja\nteki ty\u00f6t\u00e4 yritt\u00e4j\u00e4n\u00e4. Lis\u00e4\u00e4ntynyt vapaus ja ty\u00f6n hallinta korostuivat motiiveja kartoittavassa\nosiossa. Osalle ty\u00f6markkinoiden ep\u00e4varmuus oli ohjaava tekij\u00e4 keikkaluontoiseen ty\u00f6h\u00f6n.\nJotkut alustat koettiin hyviksi ponnahduslaudoiksi yritt\u00e4jyyteen ja mahdollisuuksiksi\nverkostoitua ja luoda ty\u00f6llistymisv\u00e4yli\u00e4. Toiset aiheuttivat freelancereina toimiville\nenemm\u00e4n stressi\u00e4, ep\u00e4varmuutta ja kokemusta ep\u00e4oikeudenmukaisesta kohtelusta.\nNegatiiviset kokemukset olivat sidoksissa siihen, kuinka paljon ja mill\u00e4 laajuudella alusta\nrajoitti yritt\u00e4jin\u00e4 toimivien vapautta sek\u00e4 siihen, kuinka paljon heit\u00e4 valvottiin ty\u00f6ss\u00e4\u00e4n.\nPositiivisissa kokemuksissa yhdistyiv\u00e4t alustoilta saatavat muut hy\u00f6dyt, kuten n\u00e4kyvyys,\nsuosittelut sek\u00e4 v\u00e4h\u00e4inen kontrolli alustan taholta.\nAlustatalouden alle luokittuvilla yrityksill\u00e4 vaikuttaa olevan toisistaan merkitt\u00e4v\u00e4sti erilaisia\ntapoja organisoida ty\u00f6t\u00e4. Niit\u00e4 on sen vuoksi hankala vertailla kesken\u00e4\u00e4n samoilla k\u00e4sitteill\u00e4\ntai ylip\u00e4\u00e4t\u00e4\u00e4n samanlaisina ty\u00f6muotoina. Alustojen kautta teht\u00e4v\u00e4\u00e4 ty\u00f6t\u00e4 tutkiessa\nensisijaista olisi kiinnitt\u00e4\u00e4 huomiota siihen, asettuuko alusta enemm\u00e4n ty\u00f6nv\u00e4litt\u00e4j\u00e4n vai\npalveluntarjoajan asemaan. Lis\u00e4ksi tulisi arvioida, miss\u00e4 m\u00e4\u00e4rin on oikeudenmukaista\nrajoittaa yksinyritt\u00e4jien toimintaa ja milloin kontrollin taso ylitt\u00e4\u00e4 sen, ett\u00e4 alustayrityksen\ntulisi ottaa yritt\u00e4jist\u00e4 ty\u00f6nantajavastuuta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-10-28T10:50:04Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-10-28T10:50:04Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "alustatalous", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "joukkoistettu ty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "uusi ty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4ll\u00f6nanalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vapaus ja kontrolli joukkoistetussa ty\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201910284635", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritt\u00e4jyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "alustat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6el\u00e4m\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ep\u00e4tyypillinen ty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kontrolli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": 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