Value as an aid for understanding perceived service quality of digital services : the JYU faculty of information technology as a case study

Value as an aid for understanding perceived service quality of digital services the JYU faculty of information technology as a case study

Perceived service quality is a widely discussed and debated theme in service marketing literature, with various overlapping definitions and terminologies that have accumulated over time. The idea of perceived service quality for digital services borrows heavily from the existing service marketing re...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Sood, Aseem
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
perceived service quality
digital services
value assessment
service dominant logic
service logic
Tietojärjestelmätiede
Information Systems Science
601
palvelumarkkinointi
arvonluonti
services marketing
value creation
Linkit: https://jyx.jyu.fi/handle/123456789/66040

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