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[{"key": "dc.contributor.advisor", "value": "Kos\u00adki\u00admaa, Rai\u00adne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pakarinen, Lotta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-10-07T08:36:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-10-07T08:36:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/65743", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kulttuuriymp\u00e4rist\u00f6t ovat monipuolinen kokonaisuus ja ne voivat olla yksitt\u00e4isi\u00e4 kohteita tai koostua monista kulttuuriymp\u00e4rist\u00f6ist\u00e4. Er\u00e4s alueellinen kokonaisuus on Keski-Suomen kulttuuriymp\u00e4rist\u00f6, joka kattaa Keski-Suomen alueelle tyypilliset rakennetut ymp\u00e4rist\u00f6t, kulttuurimaisema-alueet sek\u00e4 muut kulttuuriymp\u00e4rist\u00f6n m\u00e4\u00e4ritelm\u00e4n mukaiset kohteet. Keski-Suomen kulttuuriymp\u00e4rist\u00f6n suojeleminen, kehitt\u00e4minen sek\u00e4 kokeminen voidaan n\u00e4hd\u00e4 olevan kaikkien yhteinen asia. Keski-Suomen alueelle on my\u00f6s m\u00e4\u00e4ritelty keskisuomalaiset toimijat, joiden teht\u00e4v\u00e4n\u00e4 on kulttuuriymp\u00e4rist\u00f6ty\u00f6h\u00f6n liittyv\u00e4n yll\u00e4pidon, kehityksen ja k\u00e4yt\u00f6n suunnittelu sek\u00e4 toteutus. Vaikka Keski-Suomen kulttuuriymp\u00e4rist\u00f6 ei ole itsess\u00e4\u00e4n taho tai organisaatio, muodostuu sille kuitenkin aineettomasta olemuksestaan huolimatta imago. T\u00e4h\u00e4n imagoon ja sen tavoitteelliseen kehitt\u00e4miseen liittyy my\u00f6s paljon potentiaalia esimerkiksi Keski-Suomen alueen markkinoinnin ja vetovoimaisuuden kannalta.\n\nT\u00e4ss\u00e4 tutkielmassa Keski-Suomen kulttuuriymp\u00e4rist\u00f6lle muodostuvaa mediav\u00e4litteist\u00e4 imagoa tarkastellaan semioottisen analyysin avulla hy\u00f6dynt\u00e4en Roland Barthesin m\u00e4\u00e4rittelem\u00e4\u00e4 merkityksen muodostumista kuvaavaa mallia. Aineistona k\u00e4ytet\u00e4\u00e4n keskisuomalaisten toimijoiden sosiaalisen median julkaisuja sek\u00e4 sanomalehti Keskisuomalaisen uutisia. Keski-Suomen kulttuuriymp\u00e4rist\u00f6\u00f6n liittyv\u00e4\u00e4 imagoty\u00f6t\u00e4 on viel\u00e4 mahdollista kehitt\u00e4\u00e4 esimerkiksi m\u00e4\u00e4rittelem\u00e4ll\u00e4 imagoty\u00f6n tavoitteet ja yhten\u00e4ist\u00e4m\u00e4ll\u00e4 toimintatapoja. Nykyisell\u00e4 toiminnalla saavutetussa kulttuuriymp\u00e4rist\u00f6n mediav\u00e4litteisess\u00e4 imagossa korostuvat mielikuvat yhteis\u00f6llisyydest\u00e4 ja yhdess\u00e4 tekemisen merkityksest\u00e4. Havainnot nykyisest\u00e4 imagosta yhdistettyn\u00e4 MAKU-ryhm\u00e4n Toimintasuunnitelmassa esitettyihin tavoitteisiin ja visioihin muodostavat hyv\u00e4n pohjan tulevaisuuden imagoty\u00f6lle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-10-07T08:36:03Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-10-07T08:36:03Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Barthesin malli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "imagoty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Keski-Suomen kulttuuriymp\u00e4rist\u00f6n mediav\u00e4litteinen imago", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201910074325", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Nykykulttuurin tutkimus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Contemporary Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "318", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuriymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "imago", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "semiotiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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