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[{"key": "dc.contributor.advisor", "value": "Silvasti, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Autere, Anna-Kaarina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-09-26T06:42:02Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-09-26T06:42:02Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/65655", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena on selvitt\u00e4\u00e4 Suomessa digitaalisten alustasovellusten v\u00e4lityksell\u00e4 toimivien ravintolaruokal\u00e4hettien n\u00e4k\u00f6kulmia alustaty\u00f6h\u00f6n. Digitaaliset alustasovellukset ovat kasvattaneet globaaleja online-ty\u00f6markkinoita ja uudelleenorganisoineet my\u00f6s paikallista palveluty\u00f6t\u00e4 mahdollistamalla ty\u00f6ntekij\u00f6iden teknologiav\u00e4litteisen seurannan ja johtamisen. Suoritteiksi pilkottu alustaty\u00f6 tehd\u00e4\u00e4n tarkassa algoritmiohjauksessa ja valvonnassa ennalta m\u00e4\u00e4r\u00e4ttyyn hintaan, mutta ilman ty\u00f6suhteita ja se on yleisint\u00e4 suuremmissa kaupungeissa asuvien nuorten aikuisten ja maahanmuuttajataustaisten keskuudessa. Alustaty\u00f6n laajuutta ja merkityst\u00e4 on vaikea luotettavasti mitata, mutta ilmi\u00f6 on selv\u00e4sti kasvussa: kun vuoden 2015 lopulla arvioitiin EU-maissa 100 000 henkil\u00f6n tehneen alustaty\u00f6t\u00e4, vuoden 2018 Eurobarometrin mukaan jo 6 % ty\u00f6ik\u00e4isist\u00e4 oli tuottanut alustav\u00e4litteist\u00e4 palvelua. Osuus on kasvanut Euroopassa etenkin vaikean nuorisoty\u00f6tt\u00f6myyden my\u00f6t\u00e4, mutta my\u00f6s siksi, ett\u00e4 alustayrityksill\u00e4 on eritt\u00e4in matala rekrytointikynnys ja alustat\u00f6ihin liitetty vapaus ja joustavuus vet\u00e4v\u00e4t ty\u00f6voimaa puoleensa muita tarjolla olevia ty\u00f6mahdollisuuksia paremmin.\nTaustoituksena ovat keskeiset alustataloutta ja alustaty\u00f6t\u00e4 koskevat tutkimukset ja selvitykset. Alustaty\u00f6t\u00e4 on tutkittu p\u00e4\u00e4asiassa survey-kyselyill\u00e4 ja palvelualustoilla ty\u00f6skentelevien tavoittaminen laadulliseen tutkimukseen on todettu haasteelliseksi. T\u00e4t\u00e4 tutkimusta varten kontaktoitiin l\u00e4hettien k\u00e4ytt\u00e4m\u00e4ll\u00e4 viestisovelluksella 26 ruokal\u00e4hetti\u00e4, joista vain kolme oli kiinnostunut osallistumaan haastatteluun. Tutkimuksen aineistona on em. l\u00e4hettien haastattelujen lis\u00e4ksi 29 digitaalisen median kotimaista julkaisua aikav\u00e4lilt\u00e4 11/2015\u2013 12/2018, joissa yhteens\u00e4 25 ruokal\u00e4hetti\u00e4 kommentoi ty\u00f6t\u00e4\u00e4n. \nTutkimusmenetelm\u00e4n\u00e4 on teoriaohjaava sis\u00e4ll\u00f6nanalyysi, jota ohjaavat vapauden ja joustavuuden, riskien ja osallisuuden k\u00e4sitteet. Tutkimusaineiston valossa n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 alustaty\u00f6n vapaus ja joustavuus ovat sidoksissa paitsi l\u00e4hetin taustaan, el\u00e4m\u00e4ntilanteeseen ja uratoiveisiin, erityisesti alustayrityksen paikalliseen markkina-asemaan ja kilpailutilanteeseen, joiden my\u00f6t\u00e4 alustaty\u00f6n taloudellinen riski konkretisoituu l\u00e4heteille. L\u00e4hettien osallisuuden kokeminen on v\u00e4h\u00e4ist\u00e4 ja osalla heist\u00e4 voi olla huomattavaa stressi\u00e4 liittyen ty\u00f6- ja yksityisel\u00e4m\u00e4ss\u00e4 etenemiseen, kuten oman ammattitaidon kehitt\u00e4miseen ja perheen perustamiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-09-26T06:42:02Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-09-26T06:42:02Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "115", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "alustaty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ruokal\u00e4hetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "alustasovellus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6n joustavuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ketter\u00e4\u00e4 alustataloutta vai (ty\u00f6)el\u00e4m\u00e4n sivuluisua? : ravintolaruokal\u00e4hettien todellisuudesta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201909264263", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "alustatalous", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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