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[{"key": "dc.contributor.author", "value": "Vuolle, Niko", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-08-15T04:21:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-08-15T04:21:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/65243", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus k\u00e4sittelee teko\u00e4ly\u00e4 ja sen hy\u00f6dynt\u00e4mist\u00e4 osana kuluttajan ostop\u00e4\u00e4t\u00f6sprosessia. Teko\u00e4lyst\u00e4 on ollut puhetta jo 1950-luvulta l\u00e4htien, mutta vasta viimeaikainen teknologinen kehitys on tuonut teko\u00e4lyratkaisut laajemmalti kuluttajien saataville. Ostop\u00e4\u00e4t\u00f6sprosessissa on puolestaan kyse viisivaiheisesta mallista, jonka kuluttaja k\u00e4y l\u00e4pi ostotilanteessa. Mallin vaiheita ovat tarpeen tunnistaminen, informaation etsint\u00e4, vaihtoehtojen vertailu, ostop\u00e4\u00e4t\u00f6s ja ostop\u00e4\u00e4t\u00f6ksen j\u00e4lkeinen k\u00e4ytt\u00e4ytyminen. T\u00e4ss\u00e4 tutkimuksessa on aluksi selvitetty kirjallisuuskatsauksena sit\u00e4, miten teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 kuluttajan ostop\u00e4\u00e4t\u00f6sprosessissa. Sen j\u00e4lkeen on empiirisesti tutkittu, miten kuluttajat suhtautuvat teko\u00e4lyn hy\u00f6dynt\u00e4miseen osana ostop\u00e4\u00e4t\u00f6sprosessia. Tutkimuksen empiirinen osuus toteutettiin kvantitatiivisesti verkkokyselyn\u00e4. Kirjallisuuskatsauksessa jokaiseen ostop\u00e4\u00e4t\u00f6sprosessin vaiheeseen l\u00f6ydettiin erilaisia teko\u00e4lyratkaisuja, joilla voidaan auttaa kuluttajaa ostop\u00e4\u00e4t\u00f6sprosessissa. P\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti yksitt\u00e4iset teko\u00e4lysovellukset tukevat kuluttajaa vain yhdess\u00e4 ostop\u00e4\u00e4t\u00f6sprosessin vaiheessa, mutta esimerkiksi suositteluohjelma pystyy tarjoamaan tukea samaan aikaan sek\u00e4 informaation etsint\u00e4\u00e4n ett\u00e4 vaihtoehtojen vertailuun. Tutkimuksen empiirisess\u00e4 osuudessa selvisi, ett\u00e4 kuluttajat suhtautuvat teko\u00e4lyn tukeen p\u00e4\u00e4asiassa my\u00f6nteisesti. Kuitenkaan kaikkia ratkaisuehdotuksia ei otettu vastaan avoimesti, vaan esimerkiksi huoli yksityisyyden suojasta nousi esille. Lis\u00e4ksi, k\u00e4ytt\u00e4\u00e4kseen teko\u00e4ly\u00e4 hy\u00f6dyksi kuluttajat odottavat sen tuovan heille lis\u00e4arvoa itse ostop\u00e4\u00e4t\u00f6sprosessiin. Tutkimustulosten perusteella ostop\u00e4\u00e4t\u00f6sprosessin vaiheista varsinaisen ostop\u00e4\u00e4t\u00f6ksen tekemisen kuluttajat haluavat tehd\u00e4 itse ilman teko\u00e4lyn apua, mutta informaation etsint\u00e4\u00e4n ja vaihtoehtojen vertailuun oltiin valmiita hy\u00f6dynt\u00e4m\u00e4\u00e4n teko\u00e4ly\u00e4 laajalti. Kun vastauksia tarkasteltiin sukupuolen ja i\u00e4n (alle ja yli 30-vuotiaat) mukaan, voitiin l\u00f6yt\u00e4\u00e4 pieni\u00e4 eroavaisuuksia vertailtavien ryhmien v\u00e4lilt\u00e4. Tilastollisesti merkitsevien erojen m\u00e4\u00e4r\u00e4 ryhmien v\u00e4lill\u00e4 oli kuitenkin suhteellisen pieni.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-08-15T04:21:52Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-08-15T04:21:52Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "78", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn hy\u00f6dynt\u00e4minen kuluttajan ostop\u00e4\u00e4t\u00f6sprosessissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201908153848", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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