A comparative analysis of impulse buying strategies case study of an online women apparel store
This paper presents a statistical analysis of different strategies that are used commonly by ecommerce companies to trigger impulse purchasing. The goal of the study is to offer insights to marketers and entrepreneurs as to which strategies perform successfully with internet users. The study attempt...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/65177 |