“One does not always think that it`s always present” a case study of employee involvement in CSR

According to micro-CSR studies individual stakeholder reactions to corporate social re-sponsibility (CSR) can explain the variability between CSR activities and organization`s financial performance (Jones et al., 2017). Therefore, studying and understanding stake-holder perspectives on CSR is needed...

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Main Author: Kuvaja, Eveliina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/65120
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author Kuvaja, Eveliina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Kuvaja, Eveliina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Kuvaja, Eveliina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Kuvaja, Eveliina
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description According to micro-CSR studies individual stakeholder reactions to corporate social re-sponsibility (CSR) can explain the variability between CSR activities and organization`s financial performance (Jones et al., 2017). Therefore, studying and understanding stake-holder perspectives on CSR is needed. This case work focuses on one specific stakeholder group, namely employees and their involvement in CSR. Employee involvement in CSR is necessary for strategy implementation, but it is also beneficial, since involvement can improve organization reputation (De Roeck et al., 2016) and lead to additional organiza-tional outcomes, such as higher employee commitment (Kim et al., 2010). This work aims to examine employee current involvement in CSR as a case study in large multinational corporation. The aim with this work is to help organization in its CSR strategy implementation by describing the current involvement of employees and giving recommendations how involvement could be further supported. This qualitative study is based on the theoretical background considering the relationship between employees and CSR and empirical data consisting of five focus group interviews conducted within the employees of the case organization. The results of the work indicate that employees as a group are comprehensively involved in CSR. Comprehensive CSR rise emotions and is connected to organizational commitment, which is found to be mediated from organizational identification. As a group employee involvement is comprehensive, which is based on the tripartite role of employees and variability in individual perceptions and experiences of CSR. Employees as a group see that CSR is present comprehensively, even though they do not actively think about it. Comprehensiveness of employee involvement may be a challenge, since in order to sup-port involvement, CSR work need to be consistent and be communicated consistently between different segments and dimensions for different kind of individuals. Overall this work recommends case organization to take the full benefits out of its comprehensive CSR work, which employees of the organization seem to value. This work suggests organization to translate CSR strategy to employees in interaction with CSR, HRM and communicational professionals and employees themselves. Yksittäisten sidosryhmien reaktio yritysvastuuseen voi osittain selittää yritysvastuutoimenpiteiden ja organisaation taloudellisen tuloksen välistä yhteyttä (Jones et al., 2017). Tämän vuoksi sidosryhmien näkemyksiä yritysvastuusta on perusteltua tutkia ja ymmärtää. Tämä tapaustutkimus keskittyy yhteen sidosryhmään, nimittäin henkilöstöön ja sen osallisuuteen yrityksen vastuullisuudessa. Henkilöstön osallisuus yritysvastuuseen on tarpeellista strategian jalkauttamisen kannalta, mutta se on myös hyödyllistä, sillä osallisuus voi vaikuttaa positiivisesti mm. organisaation maineeseen (De Roeck et al., 2016) ja tuottaa muita hyötyjä, kuten vahvistaa henkilöstön sitoutumista organisaatioon (Kim et al., 2010). Työ tutkii henkilöstön nykyistä osallisuutta yritysvastuuseen tapaustutkimuksena kansainvälisessä suuryrityksessä. Työn tarkoituksena on auttaa organisaatiota yritysvastuustrategian jalkauttamisessa kuvaamalla henkilöstön nykyistä osallisuutta, sekä antaa suosituksia osallisuuden kehittämiseen. Tämän laadullisen tutkimuksen teoriaosuus käsittelee henkilöstön ja yritysvastuun välistä suhdetta ja empiirinen osuus perustuu viiteen fokusryhmähaastatteluun tutkitussa yrityksessä. Työn tulokset osoittavat, että ryhmänä henkilöstö on kokonaisvaltaisesti osallisena yrityksen vastuullisuuteen. Yritysvastuu herättää henkilöstössä tunteita ja on sidoksissa organisaatioon sitoutumiseen. Ryhmänä henkilöstön osallisuus on kokonaisvaltaista, mikä perustuu toisaalta henkilöstön kolmiosaiseen rooliin yritysvastuutyössä ja toisaalta yksilöiden erilaisiin näkemyksiin ja kokemuksiin yritysvastuusta. Henkilöstö näkee vastuullisuuden olevan läsnä kokonaisvaltaisesti, vaikka eivät usein ajattelisikaan sitä. Henkilöstön kokonaisvaltainen osallisuus yritysvastuuseen voi olla haaste, sillä osallisuuden kehittäminen vaatiin johdonmukaista yritysvastuutyötä ja viestimistä eri segmenttien ja osa-alueiden kautta erilaisille yksilöille. Kokonaisuudessaan tämä työ suosittelee tapausyritystä hyödyntämään täyden potentiaalin sen kokonaisvaltaisesta yritysvastuutyöstä, jota henkilöstö vaikuttaa arvostavan. Työ suosittelee yritysvastuustrategian kääntämistä henkilöstölle yhteistyössä yritysvastuun, henkilöstöjohtamisen ja viestintäammattilaisten sekä henkilöstön itsensä kanssa.
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spellingShingle Kuvaja, Eveliina “One does not always think that it`s always present” : a case study of employee involvement in CSR organizational identification micro-CSR employee involvement sustainable HRM Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 työntekijät yritysvastuu employees corporate responsibility osallistuminen sitoutuminen
title “One does not always think that it`s always present” : a case study of employee involvement in CSR
title_full “One does not always think that it`s always present” : a case study of employee involvement in CSR
title_fullStr “One does not always think that it`s always present” : a case study of employee involvement in CSR “One does not always think that it`s always present” : a case study of employee involvement in CSR
title_full_unstemmed “One does not always think that it`s always present” : a case study of employee involvement in CSR “One does not always think that it`s always present” : a case study of employee involvement in CSR
title_short “One does not always think that it`s always present”
title_sort one does not always think that it s always present a case study of employee involvement in csr
title_sub a case study of employee involvement in CSR
title_txtP “One does not always think that it`s always present” : a case study of employee involvement in CSR
topic organizational identification micro-CSR employee involvement sustainable HRM Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 työntekijät yritysvastuu employees corporate responsibility osallistuminen sitoutuminen
topic_facet 20425 Corporate Environmental Management Yritysten ympäristöjohtaminen corporate responsibility employee involvement employees micro-CSR organizational identification osallistuminen sitoutuminen sustainable HRM työntekijät yritysvastuu
url https://jyx.jyu.fi/handle/123456789/65120 http://www.urn.fi/URN:NBN:fi:jyu-201907253683
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