E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business

E-commerce analytics as B2B sales and marketing performance enabler a case study in spare parts business

Bibliographic Details
Main Author: Ylinen, Sari
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
web-analytics
sales enablement
e-commerce
machinery industry
myyntipäälliköt
asiakkuudenhallinta
markkinointi
yritysmyynti
sales managers
customer relationship management
marketing
business-to-business commerce
Online Access: https://jyx.jyu.fi/handle/123456789/65062
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author Ylinen, Sari
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Ylinen, Sari Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Ylinen, Sari
author_sort Ylinen, Sari
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spellingShingle Ylinen, Sari E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business web-analytics sales enablement e-commerce machinery industry myyntipäälliköt asiakkuudenhallinta markkinointi yritysmyynti sales managers customer relationship management marketing business-to-business commerce
subject_txtF Markkinointi
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title E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
title_full E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
title_fullStr E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
title_full_unstemmed E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
title_short E-commerce analytics as B2B sales and marketing performance enabler
title_sort e commerce analytics as b2b sales and marketing performance enabler a case study in spare parts business
title_sub a case study in spare parts business
title_txtP E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
topic web-analytics sales enablement e-commerce machinery industry myyntipäälliköt asiakkuudenhallinta markkinointi yritysmyynti sales managers customer relationship management marketing business-to-business commerce
topic_facet asiakkuudenhallinta business-to-business commerce customer relationship management e-commerce machinery industry marketing markkinointi myyntipäälliköt sales enablement sales managers web-analytics yritysmyynti
url https://jyx.jyu.fi/handle/123456789/65062 http://www.urn.fi/URN:NBN:fi:jyu-201907153635
work_keys_str_mv AT ylinensari ecommerceanalyticsasb2bsalesandmarketingperformanceenableracasestudyinsparepartsbusin

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