An empirical evaluation of business model canvas in software startups a team perspective

Business model canvas is a commonly used tool among software startups. The tool aims to help companies develop business models and new strategies. Even though the model has been widely adapted among software startups a lack of scientific research regarding the topic can be found. This thesi...

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Main Author: Elonen, Atte
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/65017
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author Elonen, Atte
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Elonen, Atte Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Elonen, Atte Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Elonen, Atte
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description Business model canvas is a commonly used tool among software startups. The tool aims to help companies develop business models and new strategies. Even though the model has been widely adapted among software startups a lack of scientific research regarding the topic can be found. This thesis evaluates how the business model canvas should be further devel- oped when it comes to early stage software startups. This is done with a team perspective. First, an understanding of software startups is created. Secondly, based on the literature the Team Component is presented including the con- structs of resources, networks, self-organization and way of working. After this, the scope is widened to business model canvas, and the lack of a team construct in it. The theoretical Team Component is compared to the empirical data. The prima- ry data consists of interviews conducted to startup teams and secondary data is based on external student observations. The data was collected in qualitative means and analyzed with a thematic analysis. The empirical data validates two of the constructs included in the Team Component, resources and networks. The two other constructs are not seen important in the context of early stage software startups. Based on the empirical results a further developed version of business model canvas is presented, with the team playing as a core construct. The study claims, that early stage software startups should see the team as a front thought and concentrate on acquiring as versatile resources and wide networks for their team in comparison to strategic planning at early stages. The study confirms, that resources and networks are the most determinate factors to affect an early stage startups success or failure.
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Even \r\nthough the model has been widely adapted among software startups a lack of \r\nscientific research regarding the topic can be found. \r\nThis thesis evaluates how the business model canvas should be further devel-\r\noped when it comes to early stage software startups. This is done with a team \r\nperspective. First, an understanding of software startups is created. Secondly, \r\nbased on the literature the Team Component is presented including the con-\r\nstructs of resources, networks, self-organization and way of working. After this, \r\nthe scope is widened to business model canvas, and the lack of a team construct \r\nin it. \r\nThe theoretical Team Component is compared to the empirical data. The prima-\r\nry data consists of interviews conducted to startup teams and secondary data is \r\nbased on external student observations. The data was collected in qualitative \r\nmeans and analyzed with a thematic analysis. 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spellingShingle Elonen, Atte An empirical evaluation of business model canvas in software startups : a team perspective teams lean manufacturing startup companies software development early stage software startup business model canvas Tietojärjestelmätiede Information Systems Science 601 tiimit lean-ajattelu startup-yritykset ohjelmistokehitys
title An empirical evaluation of business model canvas in software startups : a team perspective
title_full An empirical evaluation of business model canvas in software startups : a team perspective
title_fullStr An empirical evaluation of business model canvas in software startups : a team perspective An empirical evaluation of business model canvas in software startups : a team perspective
title_full_unstemmed An empirical evaluation of business model canvas in software startups : a team perspective An empirical evaluation of business model canvas in software startups : a team perspective
title_short An empirical evaluation of business model canvas in software startups
title_sort empirical evaluation of business model canvas in software startups a team perspective
title_sub a team perspective
title_txtP An empirical evaluation of business model canvas in software startups : a team perspective
topic teams lean manufacturing startup companies software development early stage software startup business model canvas Tietojärjestelmätiede Information Systems Science 601 tiimit lean-ajattelu startup-yritykset ohjelmistokehitys
topic_facet 601 Information Systems Science Tietojärjestelmätiede business model canvas early stage software startup lean manufacturing lean-ajattelu ohjelmistokehitys software development startup companies startup-yritykset teams tiimit
url https://jyx.jyu.fi/handle/123456789/65017 http://www.urn.fi/URN:NBN:fi:jyu-201907093605
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