Actor engagement as a base for value co-creation in service ecosystem case study of future electricity demand-side response service for households

This thesis focuses on exploring the value co-creation in the future electricity demand-side response (DSR) service for households. DSR service is implemented as a cloud service, where high-power home appliances are switched off, if there are consumption overload in the power grid and the flexib...

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Main Author: Puikkonen, Marjo
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/65009
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author Puikkonen, Marjo
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Puikkonen, Marjo Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Puikkonen, Marjo Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Puikkonen, Marjo
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description This thesis focuses on exploring the value co-creation in the future electricity demand-side response (DSR) service for households. DSR service is implemented as a cloud service, where high-power home appliances are switched off, if there are consumption overload in the power grid and the flexibility is needed. The service is necessary, especially when the use of electric cars increases. As electricity consumption is expected to increase, it creates challenges for electricity network capacity. Increased production in the near future, as well as moving towards more carbon-neutral production mode, will increase the challenges for the adequacy of electricity. With this service, it is possible to equalize the consumption of electricity with periods of household consumption. However, it is challenging to get households into this DSR service. This opened the possibility of exploring further how users can be engaged to the service. The problem was solved through the operator's commitment, exploring the factors that affected the use of the service. The study was carried out as a qualitative case study, which dealt with the future electricity market and its DSR service. The data was collected through interviews (= 24), utilizing a special Laddering technique. From the responses the graphical thematic maps were created describing the most important things the respondents experienced. The data included the attributes, consequences and values with relationships between them. Respondents felt that the most important features related to the user’s opportunity to participate in the service, the availability of the service and the production of a common good through the service. The most important value factors were own and others well-being, the economy and the well-being of the environment. As a base theory for this study, actor engagement, value co-creation and value co-destruction were found most suitable. Based on this framework built on the theory, a solution was developed for the research problem. Also, the possibility to value co-destruction in this context was presented. Describing the service ecosystem helped to understand the field of action, thus creating a com- prehensive description of the phenomenon. Tämä tutkielma keskittyy tutkimaan arvon yhteisluontia tulevaisuuden kotitalouksille suunnatussa sähkön kysyntäjoustopalvelussa. Sähkön kysyntäjoustopalvelu toteutetaan pilvipalveluna, jossa kodin suuritehoisimmat laitteet kytketään tarvittaessa poispäältä saaden näin sähköverkkoon lisää joustoa. Palvelun katsotaan olevan tarpeellinen etenkin silloin kun sähköautoilu lisääntyy, sillä kulutuksen kasvaessa, luo se myös sähköverkon kapasiteetille omat haasteensa. Joustamattoman tuotannon lisääntyminen lähitulevaisuudessa sekä siirtyminen kohti hiilineutraalimpaa tuotantotapaa, lisää haasteita sähköenergian riittävyydelle. Tämän palvelun avulla pystytään tasaamaan sähkönkulutusta aikajaksoilta, jolloin kulutuspiikkejä tapahtuu, kotitalouksien avulla. Haasteelliseksi kuitenkin koetaan kotitalouksien saaminen sähkön kysyntäjoustopalvelun piiriin. Tämä avasi mahdollisuuden tutkia tarkemmin, kuinka käyttäjät saadaan sitoutettua palveluun. Ongelmaa ryhdyttiin selvittämään toimijan sitoumuksen kautta, selvittäen tekijöitä, jotka vaikuttivat eniten palvelun käyttöön. Tutkimus toteutettiin laadullisena tapaustutkimuksena, jossa tapauksena käsiteltiin tulevaisuuden sähkömarkkinoita ja sen luomaa kysyntäjoustopalvelua. Aineistoa kerättiin haastatteluiden (=24) kautta, hyödyntäen erityistä Laddering-tekniikkaa. Aineistoista muodostettiin teemakarttoja, joilla kuvattiin vastaajien tärkeimmäksi kokemia asioita, niiden ominaisuuksia, myötävaikutuksia ja arvotekijöitä sekä näiden välisiä suhteita. Tärkeimmiksi asioik- si uuden palvelun käyttöön liittyen vastaajat kokivat käyttäjän mahdollisuuden osallistua palveluun, palvelun saatavuus sekä yhteisen hyvän tuottaminen pal- velun avulla. Tärkeimmiksi arvotekijöiksi nousivat hyvinvointi, talous sekä ympäristön hyvinvointi. Tutkimuksen taustalla käytettiin apuna teoriaa toimijoiden sitouttamisesta, arvon yhteisluonnista sekä arvon tuhoutumisesta. Näiden teorioiden pohjalta rakennetun viitekehyksen perusteella laadittiin ratkaisu tutkimusongelmaan. Samalla pohdittiin mahdollisuutta arvon tuhoutumiselle kyseisessä kontekstissa. Palveluekosysteemin kuvaaminen auttoi ymmärtämään vallitsevaa toimintakenttää luoden näin kokonaisvaltaisen kuvauksen kyseisestä ilmiöstä.
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DSR service is implemented as a cloud service, where high-power home appliances are switched off, if \r\nthere are consumption overload in the power grid and the flexibility is needed. \r\nThe service is necessary, especially when the use of electric cars increases. As \r\nelectricity consumption is expected to increase, it creates challenges for electricity network capacity. Increased production in the near future, as well as moving \r\ntowards more carbon-neutral production mode, will increase the challenges for \r\nthe adequacy of electricity. With this service, it is possible to equalize the consumption of electricity with periods of household consumption. \r\nHowever, it is challenging to get households into this DSR service. This \r\nopened the possibility of exploring further how users can be engaged to the \r\nservice. The problem was solved through the operator's commitment, exploring \r\nthe factors that affected the use of the service. The study was carried out as a \r\nqualitative case study, which dealt with the future electricity market and its \r\nDSR service. The data was collected through interviews (= 24), utilizing a special Laddering technique. From the responses the graphical thematic maps were \r\ncreated describing the most important things the respondents experienced. The \r\ndata included the attributes, consequences and values with relationships between them. Respondents felt that the most important features related to the \r\nuser\u2019s opportunity to participate in the service, the availability of the service \r\nand the production of a common good through the service. The most important \r\nvalue factors were own and others well-being, the economy and the well-being \r\nof the environment. \r\nAs a base theory for this study, actor engagement, value co-creation and \r\nvalue co-destruction were found most suitable. Based on this framework built \r\non the theory, a solution was developed for the research problem. Also, the \r\npossibility to value co-destruction in this context was presented. Describing the \r\nservice ecosystem helped to understand the field of action, thus creating a com-\r\nprehensive description of the phenomenon.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma keskittyy tutkimaan arvon yhteisluontia tulevaisuuden kotitalouksille suunnatussa s\u00e4hk\u00f6n kysynt\u00e4joustopalvelussa. S\u00e4hk\u00f6n kysynt\u00e4joustopalvelu toteutetaan pilvipalveluna, jossa kodin suuritehoisimmat laitteet kytket\u00e4\u00e4n tarvittaessa poisp\u00e4\u00e4lt\u00e4 saaden n\u00e4in s\u00e4hk\u00f6verkkoon lis\u00e4\u00e4 joustoa. 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spellingShingle Puikkonen, Marjo Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households demand-side response (DSR) value co-creation value co- destruction actor engagement service ecosystem service dominant logic (S-D logic) service logic energy markets flexibility in consumption Tietojärjestelmätiede Information Systems Science 601
title Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
title_full Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
title_fullStr Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
title_full_unstemmed Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
title_short Actor engagement as a base for value co-creation in service ecosystem
title_sort actor engagement as a base for value co creation in service ecosystem case study of future electricity demand side response service for households
title_sub case study of future electricity demand-side response service for households
title_txtP Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
topic demand-side response (DSR) value co-creation value co- destruction actor engagement service ecosystem service dominant logic (S-D logic) service logic energy markets flexibility in consumption Tietojärjestelmätiede Information Systems Science 601
topic_facet 601 Information Systems Science Tietojärjestelmätiede actor engagement demand-side response (DSR) energy markets flexibility in consumption service dominant logic (S-D logic) service ecosystem service logic value co- destruction value co-creation
url https://jyx.jyu.fi/handle/123456789/65009 http://www.urn.fi/URN:NBN:fi:jyu-201907083595
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