| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Vehmas, Hanna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saari, Lasse", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-27T12:15:41Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-27T12:15:41Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64896", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena oli tutkia ja kuvailla, millaisia kuluttajayhteis\u00f6j\u00e4 fantasiaurheilupeleihin osallistujat ovat muodostaneet pelien ymp\u00e4rille ja miten n\u00e4m\u00e4 yhteis\u00f6t toimivat. Lis\u00e4ksi selvitettiin, miten fantasiaurheilupelit n\u00e4kyv\u00e4t niit\u00e4 pelaavien suomalaisten p\u00e4ivitt\u00e4isess\u00e4 el\u00e4m\u00e4ss\u00e4 ja mink\u00e4laista kuluttajak\u00e4ytt\u00e4ytymist\u00e4 peleihin liittyy.\n\nTutkimus toteutettiin yhdist\u00e4m\u00e4ll\u00e4 m\u00e4\u00e4r\u00e4llist\u00e4 ja laadullista tutkimusotetta, joista j\u00e4lkimm\u00e4inen toimi p\u00e4\u00e4asiallisena menetelm\u00e4n\u00e4. Aineistonkeruutapoina olivat m\u00e4\u00e4r\u00e4llisi\u00e4 ja laadullisia kysymyksi\u00e4 sis\u00e4lt\u00e4nyt kysely sek\u00e4 laadulliset teemahaastattelut. Kyselyaineisto ker\u00e4ttiin Webropol -kyselylomakkeella, johon vastasi 386 fantasiaurheilupelej\u00e4 pelannutta henkil\u00f6\u00e4. Kyselyn vastaajista pyydettiin kahdenkeskisiin teemahaastatteluihin kuusi henkil\u00f6\u00e4, joista jokainen vastasi pyynt\u00f6\u00f6n my\u00f6nt\u00e4v\u00e4sti.\n\nTutkimuksen tulokset osoittavat, ett\u00e4 fantasiaurheilupelien kuluttajayhteis\u00f6t ovat yleens\u00e4 hyvin miehisi\u00e4 ryhmi\u00e4, joissa seurataan urheilua, keskustellaan peleist\u00e4 pikaviestimien v\u00e4lityksell\u00e4 ja kilpaillaan yhdess\u00e4 sovituista, usein rahallisista palkinnoista tai rangaistuksista. Tutkimuksessa havaittiin, ett\u00e4 pelaajaryhmi\u00e4 muodostetaan usein jo olemassa olevien sosiaalisten ryhmien ymp\u00e4rille, mutta niihin liitet\u00e4\u00e4n my\u00f6hemm\u00e4ss\u00e4 vaiheessa my\u00f6s uusia, alkuper\u00e4isen ryhm\u00e4n ulkopuolisia henkil\u00f6it\u00e4. Pelaajaryhm\u00e4ss\u00e4 toimiminen tarjoaa tutkimustulosten perusteella sis\u00e4lt\u00f6\u00e4 kanssak\u00e4ymiseen samanhenkisten ihmisten kanssa, syyn olla yhteydess\u00e4 ja joskus my\u00f6s tutustumisv\u00e4yl\u00e4n uusiin ihmisiin. Lis\u00e4ksi havaittiin, ett\u00e4 fantasiaurheilun pelaamisella koetaan olevan sosiaalisesti yhdis-t\u00e4v\u00e4\u00e4 arvoa, mik\u00e4li peleist\u00e4 keskustellaan aktiivisesti ryhm\u00e4n j\u00e4senten v\u00e4lill\u00e4.\n\nFantasiaurheilupelien pelaajaryhm\u00e4t ovat moderni esimerkki urheilun seuraamiseen kiinnittyneist\u00e4 kuluttajayhteis\u00f6ist\u00e4, joiden yhteis\u00f6llist\u00e4 toimintaa ovat edesauttaneet erityisesti ryhm\u00e4viestipalveluiden kuten WhatsAppin k\u00e4yt\u00f6n yleistyminen. T\u00e4m\u00e4n tutkimuksen tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 urheiluun liittyv\u00e4n yhteis\u00f6llisen kuluttajak\u00e4ytt\u00e4ytymisen ymm\u00e4rryksen lis\u00e4\u00e4miseksi sek\u00e4 fantasiaurheilupelien ja muiden lis\u00e4arvoa urheilun seuraamiseen tuottavien palveluiden kehitt\u00e4misty\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-27T12:15:41Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-27T12:15:41Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "73", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "fantasiaurheilu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuurinen kulutustutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajayhteis\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhdist\u00e4v\u00e4 arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajayhteis\u00f6t fantasiaurheilupeleiss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906273499", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaaliset pelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelitutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|