| Summary: | The purpose of this study is to investigate the methods organizations use to
communicate their values to employees, and to determine the extent of their ef-
fectiveness, thereby revealing how values are incorporated in the roles of em-
ployees from a human resource management perspective. The study was con-
ducted with managers and executives in four organizations, of different sizes
and economic sectors, throughout the United States and Finland. The research
consisted of interviews that aimed to reveal the specific strategies of how values
are communicated to employees at different organizations, and to discover
what strategies were most effective and why.
The findings of the study revealed many different value communication
strategies that organizations possess, the most effective being creating a call-out
culture and leadership. Further, there were significant factors that determined
how effectively values were communicated, such as the size of the organization,
nature of the mission, and the extent of value congruence between employees
and the organization. The findings suggested that while all organizations at-
tempt to communicate their values, the extent to which they are communicated
effectively, varies between organizations. The research project concluded that
while values have the potential to provide a valuable reference for HRM, the
implementation and consistency needed for value communication, is difficult to
achieve for certain organizations.
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