Success factors for music-based crowdfunding in the Finnish context

This thesis paper builds on the knowledge that vast majority of crowdfunding campaigns fail to reach their fundraising goals. Hence, current research intends to determine a variety of factors influencing the success of crowdfunding projects. The study is particularly interested in music-based crowdf...

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Main Author: Chinakaeva, Giulnara
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Yhteiskuntatieteiden ja filosofian laitos, Department of Social Sciences and Philosophy, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/64746
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author Chinakaeva, Giulnara
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä
author_facet Chinakaeva, Giulnara Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä Chinakaeva, Giulnara Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä
author_sort Chinakaeva, Giulnara
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description This thesis paper builds on the knowledge that vast majority of crowdfunding campaigns fail to reach their fundraising goals. Hence, current research intends to determine a variety of factors influencing the success of crowdfunding projects. The study is particularly interested in music-based crowdfunding initiatives in the Finnish context. The specific research question is as follows: what factors are associated with the success of music-based crowdfunding campaigns in Finland? Current research is an empirical study which follows a quantitative research tradition and applies logistic regression analysis of data. Empirical data was collected from the leading Finnish reward-based crowdfunding platform Mesenaatti.me. Research findings indicate that such factors as number of mentions on Facebook and number of reward types are associated with the success of crowdfunding campaigns.
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spellingShingle Chinakaeva, Giulnara Success factors for music-based crowdfunding in the Finnish context reward-based crowdfunding quality signals funder motivations Yhteiskuntapolitiikka Social Policy 209 sosiaaliset verkostot musiikkiteollisuus joukkorahoitus menestystekijät rahankeräys onnistuminen social networks music industry crowdfunding success factors collection of funds success
title Success factors for music-based crowdfunding in the Finnish context
title_full Success factors for music-based crowdfunding in the Finnish context
title_fullStr Success factors for music-based crowdfunding in the Finnish context Success factors for music-based crowdfunding in the Finnish context
title_full_unstemmed Success factors for music-based crowdfunding in the Finnish context Success factors for music-based crowdfunding in the Finnish context
title_short Success factors for music-based crowdfunding in the Finnish context
title_sort success factors for music based crowdfunding in the finnish context
title_txtP Success factors for music-based crowdfunding in the Finnish context
topic reward-based crowdfunding quality signals funder motivations Yhteiskuntapolitiikka Social Policy 209 sosiaaliset verkostot musiikkiteollisuus joukkorahoitus menestystekijät rahankeräys onnistuminen social networks music industry crowdfunding success factors collection of funds success
topic_facet 209 Social Policy Yhteiskuntapolitiikka collection of funds crowdfunding funder motivations joukkorahoitus menestystekijät music industry musiikkiteollisuus onnistuminen quality signals rahankeräys reward-based crowdfunding social networks sosiaaliset verkostot success success factors
url https://jyx.jyu.fi/handle/123456789/64746 http://www.urn.fi/URN:NBN:fi:jyu-201906203334
work_keys_str_mv AT chinakaevagiulnara successfactorsformusicbasedcrowdfundinginthefinnishcontext