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[{"key": "dc.contributor.advisor", "value": "Wilska, Terhi-Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nuckols, Julia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-19T12:47:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-19T12:47:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64727", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet-meemeist\u00e4 on tullut oleellinen osa poliittisista keskustelua virtuaalisissa ymp\u00e4rist\u00f6iss\u00e4, oli sitten tavoitteeena jakaa poliittisia n\u00e4kemyksi\u00e4 tai vaikuttaa muihin k\u00e4ytt\u00e4jiin,\u200b \u200bmeemien hy\u00f6ty n\u00e4kyy niiden kyvyss\u00e4 esitt\u00e4\u00e4 laajempiakin aiheita tiiviiss\u00e4 muodossa, esimerkiksi kuvina.\nT\u00e4m\u00e4 pro gradu-tutkielma k\u00e4sittelee vuoden 2016 Yhdysvaltojen presidentinvaalien ymp\u00e4rill\u00e4 k\u00e4ytyj\u00e4 verkkokeskusteluja\u200b, \u200bja virtuaalisesti tapahtunutta vaikuttamista meemien muodossa.\nInternet-meemit ovat jo sellaisenaan uusi ja kiehtova sosiaalinen ilmi\u00f6, mutta ne tarjoavat my\u00f6s\nerityisen kiinnostavan ulottuvuuden poliittiseen keskusteluun ja vaikuttamiseen, erityisesti meemien ollessa usein vuorovaikutussuhteessa - ei ainoastaan tavallisten k\u00e4ytt\u00e4jien - vaan my\u00f6s itse politiikkojen kanssa. T\u00e4m\u00e4n tutkimuksen tavoitteena oli l\u00f6yt\u00e4\u00e4 vastaukset seuraaviin kysymyksiin: 1) millaisia m\u00e4\u00e4ri\u00e4 poliittisia meemej\u00e4 tuotettiin presidentinvaalien yhteydess\u00e4 ja kuinka paljon meemej\u00e4 jaettiin t\u00e4m\u00e4n t\u00e4ss\u00e4 kontekstissa 2) mink\u00e4 tyyppist\u00e4 poliittista retoriikkaa n\u00e4m\u00e4 meemit k\u00e4yttiv\u00e4t (esimerkiksi poliittisten mielipiteiden esitt\u00e4minen, kritiikki tai tietoisuuden levitt\u00e4minen)\u200b. T\u200b\u00e4ss\u00e4 tutkimuksessa k\u00e4ytettiin teoreettisena viitekehyksen\u00e4 Emile Durkheimin rituaali-teoriaa nykyaikaisessa kontekstissa, Charles Cooleyn ja George Herbert Meadin symbolista interaktionismin vuorovaikutus-teoriaa, sek\u00e4 Henry Jenkinsin osallistuvaa kulttuuria internetiss\u00e4 k\u00e4sittelev\u00e4\u00e4 teoriaa. Tutkimusmenetelm\u00e4n\u00e4 oli 250 erilaisen meemin tarkastelu laadullisella sis\u00e4ll\u00f6nanalyysill\u00e4. Tutkimuksessa analysoidut meemit ker\u00e4ttiin Reddit.com \u2013sivuston poliittisista keskustelualueista. Tutkimustulokset osoittivat esimerkiksi sen, ett\u00e4 Reddit.com-sivuston meemit edustivat enemm\u00e4n liberalistisia kuin konservatiivisia arvoja. Tulokset my\u00f6s n\u00e4yttiv\u00e4t, kuinka k\u00e4ytt\u00e4jien mielipiteet ovat polarisoituneet siten, ett\u00e4 liberalististen ja konservatiivisten k\u00e4ytt\u00e4jien v\u00e4lill\u00e4 on suuria mielipide-eroja, jopa vihamielisyyteen asti. Meemit jaettiin aihe- ja tyylikohtaisesti, jolloin k\u00e4vi ilmi, ett\u00e4 vaikka aihe olisi vakava, niin meemit ovat kuitenkin usein parodioivia tyylilt\u00e4\u00e4n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Online memes have become an intricate part of political participation in the online world, whether it involves voicing one\u2019s opinions or attempting to influence other users, memes offer a plethora of information in a small compact form. This paper takes on the case of the 2016 United States of America presidential elections including the surrounding timeline, examining the memes present in online discussions in relation to the elections and the candidates affiliated. Memes as a new social phenomenon alone is a fascinating topic, but it was particularly engrossing to examine the presence of memes in modern day political discourse and the symbiotic nature they inherit amongst online users, the media and politicians themselves. This dissertation aims to answer the following questions; 1) in what volumes have political memes been produced and shared in this particular case study and 2) what political rhetoric do they exhibit (political values, critique, awareness etc.), utilizing famous classical theories in a modern context such as Durkheim\u2019s ritual theory as well as Cooley and Mead\u2019s theory on symbolic interactionism, as well as modern day theories such as the theory of Participatory culture by Henry Jenkins. The research methodology was the examination of 250 different memes via content analysis collected from the popular social media site Reddit.com, from numerous different political subreddits. The results were fascinating showing the political trend present on Reddit, being more in favor of liberal values as opposed to conservative. Amongst the opinions presented there was also a noticeable divide amongst conservative and liberal users, sometimes to the point of hostility. Numerous different memetic styles were coded however in most instances, memes will alway exhibit a parodic undertone, even if the topic itself is serious. The importance and popularity of memes as a form of political participation is self-evident, considering the volumes of political memes present in Reddit alone. This dissertation has only shown a fraction of the political discourse taking place in the form of memes in the online world.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-19T12:47:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-19T12:47:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "99", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "online politics", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online symbolic interactionism", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "participatory culture", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "reddit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "internet-politiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "symbolinen interaktionismi netiss\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistuva kulttuuri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Political themes in political memes : understanding the intent and prevalence of political online memes", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906193313", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "203", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "meemit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen asema", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidentinvaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mediaymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen ymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkinen keskustelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuurivaikutukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "memes", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online communities", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politics", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social status", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidential elections", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media environment", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "network environment", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social environment", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "public discussion", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "cultural impacts", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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