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[{"key": "dc.contributor.advisor", "value": "Jouhki, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Pyykk\u00f6nen, Miikka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Raittila, Kerttu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-13T07:08:16Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-13T07:08:16Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64581", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Maisterintutkielmassa tarkastellaan suomalaista superfood-aiheista blogikirjoittelua vuosilta 2008\u20122013. Tutkimusaihe ankkuroituu osaksi medioitunutta ja kulutuskulttuurin l\u00e4p\u00e4isem\u00e4\u00e4 terveystietoisuutta, joka ilmenee muun muassa arkisina k\u00e4yt\u00e4ntein\u00e4 sek\u00e4 maallikoiden eri medioissa tuottamana, paikoin kriittisesti terveysviranomaisten terveysk\u00e4sityksi\u00e4 ja asiantuntija-asemaa haastavana, terveyspuheena. Maisterintutkielmassa kysyt\u00e4\u00e4n, millaisia merkityksi\u00e4 terveydest\u00e4 blogiteksteiss\u00e4 superfoodien kautta retorisesti tuotetaan, ja millaista ihmiskuvaa niiss\u00e4 kyseisten merkitysten puitteissa luodaan.\nTutkimusaineisto koostuu seitsem\u00e4n suomalaisen yksityishenkil\u00f6n blogikirjoituksista vuosilta 2009-2013, n\u00e4iden kirjoitusten lukijakommenteista sek\u00e4 bloggari Olli Postin Nutrix-pamfletista vuodelta 2008. Aineiston analyysiss\u00e4 on tukeuduttu Kenneth Burken retoriikan teoriaan sek\u00e4 uskontotieteilij\u00e4 Tuula Sakaranahon Burken teorian pohjalta koostamaan retorisen analyysin malliin. Ty\u00f6n teoreettinen viitekehys nojaa retoriikan teorian lis\u00e4ksi blogitutkimukseen, kulutussosiologiaan sek\u00e4 hallinnan analytiikkaan, joka tarkastelee terveyskulttuuria kriittisesti uskomuksia ja pyrkimyksi\u00e4 muovaavina hallinnan menetelmin\u00e4. \nTutkimuksessa k\u00e4y ilmi, ett\u00e4 superfoodien terveellisyytt\u00e4 perustellaan samaistamalla ne retorisesti rationaalisuuteen, arkip\u00e4iv\u00e4isyyteen sek\u00e4 positiivisiin arvoihin, kuten laatuun ja terveyteen. Superfoodien kerrotaan muuttaneen yksil\u00f6iden el\u00e4m\u00e4n sairaasta kokonaisvaltaisesti terveeksi. Blogeissa uskotaan yksil\u00f6iden laatutietoisten ostovalintojen my\u00f6t\u00e4vaikuttavan yhteiskunnallisten terveysn\u00e4kemysten laajempaan muutokseen. Blogien terveys- ja ihmiskuva kiinnittyy yksil\u00f6llisyyteen \u2012 yksil\u00f6n ruumiiseen kattaen sek\u00e4 luonnollisuus- ett\u00e4 konediskurssin \u2012 ja henkiseen hyvinvointiin, joka terapiakulttuuria ilment\u00e4en ymm\u00e4rret\u00e4\u00e4n itsen kehitt\u00e4misen\u00e4. Nutritionismin hengess\u00e4 superfoodit edustavat terveyden kokonaisvaltaista optimointia; superterveytt\u00e4. Blogien \u201dfoodisteja\u201d voidaan kuvata episteemisen\u00e4 yhteis\u00f6n\u00e4, joka tuottaa me ja muut -jaotteluja toisaalta \u201doikeaan terveystietoon\u201d identifioituen, toisaalta huonoista el\u00e4m\u00e4ntavoista erottautuen. \u201dFoodistit\u201d voidaan lis\u00e4ksi m\u00e4\u00e4ritt\u00e4\u00e4 yhteisen asian \u2012 superfoodien ymp\u00e4rille rakantuvan el\u00e4m\u00e4ntavan \u2012 jakamiselle perustuvaksi notkeaksi yhteis\u00f6ksi, joka tunnustaa er\u00e4\u00e4nlaisen yhteisen kielen; tyylin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-13T07:08:16Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-13T07:08:16Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "86", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "terveystietoisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hallintavalta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "El\u00e4m\u00e4nmuutoksia ilman tahdonvoimaa : superfood-aiheinen retoriikka suomalaisissa terveysblogeissa 2008\u20122013", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906133183", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", 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