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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Raatikainen, Jaana", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-13T06:34:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-13T06:34:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64575", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestinn\u00e4n ammattilaisen rooli on muuttunut muutaman viime vuoden aikana voimakkaasti ja toimenkuva laajenee jatkuvasti. Nopeasti kehittyv\u00e4 ammattikuva haastaa viestinn\u00e4n ammattilaisten ammatti-identiteetin ja viestint\u00e4ty\u00f6ss\u00e4 koetun merkityksellisyyden. Viestint\u00e4 on toimintona organisaatioille yh\u00e4 merkitt\u00e4v\u00e4mpi ja t\u00e4m\u00e4 tekee my\u00f6s viestinn\u00e4n tekij\u00f6ist\u00e4 organisaatioille arvokkaampia ja keskeisempi\u00e4.\n\nT\u00e4ss\u00e4 tutkimuksessa tarkasteltiin viestint\u00e4ammattilaisten ty\u00f6t\u00e4 merkityksellisyyden n\u00e4k\u00f6kulmasta. Tutkimuskysymykset olivat: 1) Mitk\u00e4 tekij\u00e4t lis\u00e4\u00e4v\u00e4t viestint\u00e4ammattilaisten n\u00e4kemyksen mukaan merkityksellisyyden kokemusta viestint\u00e4ty\u00f6ss\u00e4? ja 2) Mitk\u00e4 tekij\u00e4t v\u00e4hent\u00e4v\u00e4t merkityksellisyyden kokemusta? Tutkimus toteutettiin laadullisena tutkimuksena. Tutkimuksen aineisto koostui ProCom \u2013 Viestinn\u00e4n ammattilaiset ry:n p\u00e4\u00e4llikk\u00f6- ja johtavassa asemassa oleville j\u00e4senille suunnatusta taustoittavasta verkkokyselyst\u00e4 sek\u00e4 kuudesta syvent\u00e4v\u00e4st\u00e4 teemahaastattelusta. Aineistoa analysoitiin laadullisen sis\u00e4ll\u00f6nanalyysin keinoin teemoittelemalla.\n\nTulosten perusteella n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 viestint\u00e4ty\u00f6ss\u00e4 on l\u00f6ydett\u00e4viss\u00e4 kaksi perusteht\u00e4v\u00e4\u00e4, jotka tuovat ty\u00f6h\u00f6n merkityksellisyyden kokemusta. N\u00e4m\u00e4 ovat mahdollisuus vaikuttaa ja mahdollisuus auttaa toisia tekem\u00e4\u00e4n ty\u00f6ns\u00e4 paremmin. Viestint\u00e4 on organisaation strateginen ongelmanratkaisija, koska viestij\u00e4ll\u00e4 on moninaiset taidot vaikuttaa ja auttaa. T\u00e4st\u00e4 my\u00f6s n\u00e4ytt\u00e4isi syntyv\u00e4n merkityksellisyys viestij\u00e4n ty\u00f6h\u00f6n. Molempaan perusteht\u00e4v\u00e4\u00e4n, sek\u00e4 auttamiseen ett\u00e4 vaikuttamiseen, liittyy vahvasti organisaation yhteiskunnallinen tarkoitus, miksi organisaatio on olemassa. Ty\u00f6n merkityksellisyytt\u00e4 edist\u00e4\u00e4 se, ett\u00e4 tunnistaa viestinn\u00e4n perusteht\u00e4v\u00e4t ja hahmottaa pirstaleisesta ty\u00f6st\u00e4 isompia kokonaisuuksia kattoteemojen, vaikuttamisty\u00f6n ja auttamisen, alle. T\u00e4rkeit\u00e4 tekij\u00f6it\u00e4 merkityksellisyyden muodostumisessa ovat viestij\u00e4lle my\u00f6s johdon tuki omalle ty\u00f6lle sek\u00e4 henkil\u00f6kohtainen kehittyminen. Ty\u00f6ss\u00e4 koettua merkityksellisyytt\u00e4 heikent\u00e4v\u00e4t puolestaan viestint\u00e4osaamisen arvostuksen puute sek\u00e4 johdon tuen puute.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-13T06:34:59Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-13T06:34:59Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6n merkityksellisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "P\u00e4\u00e4llikk\u00f6- tai johtavassa asemassa toimivien viestint\u00e4ammattilaisten n\u00e4kemyksi\u00e4 ty\u00f6ns\u00e4 merkityksellisyydest\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906133179", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "community", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielekkyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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