Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

Internal and external multisensory branding a framework and a method for establishing multisensory brand image

Bibliographic Details
Main Author: Kokko, Tiia-Elina
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
brand identity
brand image
multisensory experience
survey research
brändi-identiteetti
brändikuva
moniaistinen kokemus
kyselytutkimus
aistit
brändäys
brändit
senses
branding
brands
Online Access: https://jyx.jyu.fi/handle/123456789/64502
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author Kokko, Tiia-Elina
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Kokko, Tiia-Elina Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Kokko, Tiia-Elina
author_sort Kokko, Tiia-Elina
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department_txtF Informaatioteknologia
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spellingShingle Kokko, Tiia-Elina Internal and external multisensory branding : a framework and a method for establishing multisensory brand image brand identity brand image multisensory experience survey research brändi-identiteetti brändikuva moniaistinen kokemus kyselytutkimus aistit brändäys brändit senses branding brands
subject_txtF Kognitiotiede
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title Internal and external multisensory branding : a framework and a method for establishing multisensory brand image
title_full Internal and external multisensory branding : a framework and a method for establishing multisensory brand image
title_fullStr Internal and external multisensory branding : a framework and a method for establishing multisensory brand image Internal and external multisensory branding : a framework and a method for establishing multisensory brand image
title_full_unstemmed Internal and external multisensory branding : a framework and a method for establishing multisensory brand image Internal and external multisensory branding : a framework and a method for establishing multisensory brand image
title_short Internal and external multisensory branding
title_sort internal and external multisensory branding a framework and a method for establishing multisensory brand image
title_sub a framework and a method for establishing multisensory brand image
title_txtP Internal and external multisensory branding : a framework and a method for establishing multisensory brand image
topic brand identity brand image multisensory experience survey research brändi-identiteetti brändikuva moniaistinen kokemus kyselytutkimus aistit brändäys brändit senses branding brands
topic_facet aistit brand identity brand image branding brands brändi-identiteetti brändikuva brändit brändäys kyselytutkimus moniaistinen kokemus multisensory experience senses survey research
url https://jyx.jyu.fi/handle/123456789/64502 http://www.urn.fi/URN:NBN:fi:jyu-201906103114
work_keys_str_mv AT kokkotiiaelina internalandexternalmultisensorybrandingaframeworkandamethodforestablishingmultise

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