Internal and external multisensory branding a framework and a method for establishing multisensory brand image

Bibliographic Details
Main Author:	Kokko, Tiia-Elina
Other Authors:	Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format:	Master's thesis
Language:	eng
Published:	2019
Subjects:	brand identity brand image multisensory experience survey research brändi-identiteetti brändikuva moniaistinen kokemus kyselytutkimus aistit brändäys brändit senses branding brands
Online Access:	https://jyx.jyu.fi/handle/123456789/64502

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