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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Melto, Roosa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-10T08:52:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-10T08:52:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64468", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyp\u00e4iv\u00e4n\u00e4 yrityksille on suhteellisen helppoa ja edullista aloittaa s\u00e4hk\u00f6inen kaupank\u00e4ynti. T\u00e4m\u00e4n ansiosta verkkokauppojen m\u00e4\u00e4r\u00e4 on lis\u00e4\u00e4ntynyt oleellisesti viime vuosina, ja kuluttajilla on paljon valinnanvaraa. K\u00e4ytett\u00e4vyyden voidaan n\u00e4hd\u00e4 olevan yhten\u00e4 olennaisena valintaperusteena verkkokaupan valinnassa ensimm\u00e4isten k\u00e4ytt\u00e4j\u00e4kokemusten lis\u00e4ksi. Asiakkaat k\u00e4ytt\u00e4v\u00e4t usein mobiililaitteita verkkokaupassa asioidessaan, jolloin k\u00e4ytett\u00e4vyys on viel\u00e4 t\u00e4rke\u00e4mp\u00e4\u00e4. Hyv\u00e4ll\u00e4 verkkokaupan k\u00e4ytett\u00e4vyydell\u00e4 voidaan havaita olevan positiivisia vaikutuksia asiakkaiden ostok\u00e4ytt\u00e4ytymiseen. T\u00e4ss\u00e4 kandidaatintutkielmassa k\u00e4sitell\u00e4\u00e4n k\u00e4ytett\u00e4vyyden vaikutusta verkkokaupan k\u00e4ytt\u00f6liittym\u00e4suunnitteluun. Verkkokauppa on k\u00e4sitteen\u00e4 laaja, joten se on rajattu koskemaan kuluttajille suunnattuja (B2C) verkkokauppoja t\u00e4ss\u00e4 tutkielmassa. T\u00e4m\u00e4 tutkimus suoritetaan kirjallisuuskatsauksena. Tutkielmassa tutustutaan yleisiin k\u00e4ytt\u00f6liittymien suunnitteluperiaatteisiin. N\u00e4iden suunnitteluperiaatteiden havaittiin olevan muun muassa selkeys, johdonmukaisuus, tehokkuus, esteettisyys sek\u00e4 k\u00e4ytt\u00e4j\u00e4n tukeminen. K\u00e4ytett\u00e4vyyden voidaan n\u00e4hd\u00e4 olevan yksi oleellisista k\u00e4ytt\u00f6liittym\u00e4suunnitteluun liittyvist\u00e4 ominaisuuksista ja sen havaittiin vaikuttavan k\u00e4ytt\u00f6liittym\u00e4n suunnitteluperiaatteisiin olennaisesti. Tutkimuksessa tarkastellaan my\u00f6s erilaisia verkkokaupan k\u00e4ytett\u00e4vyyteen liittyvi\u00e4 tekij\u00f6it\u00e4 sek\u00e4 selvitet\u00e4\u00e4n, kuinka niit\u00e4 huomioidaan k\u00e4ytt\u00f6liittym\u00e4n suunnittelussa. Yleisi\u00e4 verkkokaupan k\u00e4ytett\u00e4vyyden osatekij\u00f6it\u00e4 ovat muun muassa asiakkaan tyytyv\u00e4isyys, tehokkuus, helppok\u00e4ytt\u00f6isyys, opittavuus ja vasteaika. Tuloksista selvisi, ett\u00e4 yleisten k\u00e4ytett\u00e4vyyden tekij\u00f6iden lis\u00e4ksi verkkokaupan k\u00e4ytett\u00e4vyyteen voidaan liitt\u00e4\u00e4 niin toiminnallisia- kuin visuaalisia tekij\u00f6it\u00e4. Verkkokaupan toiminnallisia tekij\u00f6it\u00e4 ovat esimerkiksi navigointi ja hakumenetelm\u00e4t ja visuaalisiin tekij\u00f6ihin kuuluvat esteettisyys, sivun rakenne ja v\u00e4rit.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Today, it is relatively easy and inexpensive for businesses to start e-commerce.\nAs a result, the number of online stores has increased substantially in recent\nyears, so consumers have a lot of choice. In addition to first user experiences,\nusability is one of the essential selection criteria for choosing the online shop.\nCustomers often use mobile devices to shop online, which makes usability even\nmore important. Good e-commerce usability can also be detected as having a\npositive effect on customer\u2019s purchasing behavior. This Bachelor\u2019s Thesis surveys the effect of usability on e-commerce user interface design. E-commerce is\na broad concept, so in this thesis it is limited to business-to-consumer (B2C) ecommerce websites. This research is conducted as a literature review. The thesis\nexamines some general user interface design principles. These design principles\nwere found to include clarity, consistency, efficiency, aesthetics and user support. Usability is one of the essential features of user interface design and was\nfound to have a significant effect on the design principles of the user interface.\nThe study also examines various factors related to the usability of e-commerce\nand how they are considered in the design of the user interface. Common elements of e-commerce usability include customer satisfaction, efficiency, ease of\nuse, learning and response time. The results showed that, in addition to the\ngeneral usability factors, both functional and visual factors affect the usability\nof the e-commerce website. E-commerce websites functionalities include navigation and search methods, and visual factors include aesthetics, page structure\nand colors.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-10T08:52:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-10T08:52:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "36", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytett\u00e4vyyden vaikutus verkkokaupan k\u00e4ytt\u00f6liittym\u00e4suunnitteluun", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906103096", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6liittym\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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