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[{"key": "dc.contributor.advisor", "value": "Shaikh, Aijaz", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Konttinen, Joel", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-10T07:59:28Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-10T07:59:28Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64452", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyiset innovaatiot sek\u00e4 jatkuva digitalisaatio ovat muuttaneet kuluttajien ja br\u00e4ndien v\u00e4list\u00e4 suhdetta. Br\u00e4ndien verkkosivujen ja br\u00e4ndikokemusten rooli on saavuttanut merkitt\u00e4v\u00e4\u00e4 kiinnostusta tutkijoiden parissa, mutta silti tutkimus niiden saralla on toistaiseksi v\u00e4h\u00e4ist\u00e4.\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli osallistua k\u00e4ynniss\u00e4 olevaan keskusteluun br\u00e4ndikokemuksien roolista ja vaikutuksesta br\u00e4ndeille otollisten lopputulosten syntyyn ja kulutusk\u00e4ytt\u00e4ytymiseen verkkokontekstissa, ja tutkia tarkemmin verkkosivujen laadullisten tekij\u00f6iden vaikutusta br\u00e4ndikokemusten syntyyn. \n Tutkimuksessa tarkasteltiin sille asetettujen tavoitteiden mukaista jo olemassa olevaa kirjallisuutta br\u00e4ndikokemuksista ja verkkosivujen laadullisista tekij\u00f6ist\u00e4, ja tutkimusmalli kehitettiin aiempiin tutkimuksiin ja kirjallisuuteen perustuen. Mallissa k\u00e4ytetyt muuttujat ja rakenteet br\u00e4ndikokemukseen osalta omaksuttiin Brakuksen ja muut (2009) tutkimuksesta, ja verkkosivujen laadullisten tekij\u00f6iden muuttujat Aladwanin (2006) tutkimuksesta.\n Tutkimus toteutettiin m\u00e4\u00e4r\u00e4llisen\u00e4 tutkimuksena, ja siin\u00e4 k\u00e4ytetty aineisto ker\u00e4ttiin k\u00e4ytt\u00e4en verkkokyselylomaketta. Ker\u00e4tty n\u00e4yte (n = 202) analysoitiin ensin k\u00e4ytt\u00e4en SPSS-ohjelmaa, ja sen j\u00e4lkeen tuktimusmalli rakennettiin ja analysoitiin k\u00e4ytt\u00e4en SmartPLS 3.0 ohjelmaa. \n Tulokset tukivat suurinta osaa tutkimuksessa ja tutkimusmallissa esitetyist\u00e4 olettamista. Verkkosivujen esteettisyys vaikutti merkitt\u00e4v\u00e4sti br\u00e4ndikokemusten syntyyn, kun taas verkkosivujen teknillisen laadun ja br\u00e4ndikokemusten v\u00e4list\u00e4 suhdetta ei todettu merkitt\u00e4v\u00e4ksi. Verkkosivujen estetiikan todettiin korreloivan br\u00e4ndikokemusten kanssa, ja n\u00e4iden tulemana havaittiin luottamus br\u00e4ndiin, eWOM aikomukset ja kulutusaikomukset. \n T\u00e4m\u00e4 tutkimus tukee aiempaa ymm\u00e4ryst\u00e4 br\u00e4ndikokemuksesta vahvana indikaattorina yrityksille suotuisten lopputulosten suhteen. Tutkimustulokset osoittavat, ett\u00e4 markkinoinnin ammattilaisten sek\u00e4 johtajien olisi suositeltavaa painottaa verkkosivujen esteettisten osa-alueiden kehityst\u00e4, jotta ne voisivat luoda vahvoja br\u00e4ndikokemuksia, jotka taas voisivat enteill\u00e4 yritykselle suotuisia lopputuloksia. Tutkimus per\u00e4\u00e4nkuuluttaa my\u00f6s tarvetta br\u00e4ndikokemuksien jatkotutkimuksille verkkokontekstissa, ja br\u00e4ndikokemuksen k\u00e4sitteen yhten\u00e4ist\u00e4miselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The recent and ongoing innovations and digitization have transformed the relationship between brands and consumers. The role of brand websites, brand experiences, and brand outcomes has gathered notable interests from the scholarship yet the studies on the relationship of websites and brand experiences has remained in its infancy. \n The objectives set for this study were to contribute to the on-going debate on the role of brand experiences creating and affecting favourable brand and behavioral outcomes in online setting, and to further investigate the role of web qualities as antecedents of brand experience. Based on the objectives and aim of this study, the current literature on brand experience and web quality was investigated and based on the literature review, a research model was developed and proposed. The constructs for the model were adopted from previous studies, and the multidimensional brand experience construct used in the model was based on the study from Brakus et al (2009), and the web quality dimensions were adopted from the study by Aladwani (2006)\n This study was conducted as quantitative research and the data were collected via online questionnaire. The sample collected (n = 202) was first analyzed using the SPSS followed by the Partial Least Squared structural equation modeling using SmartPLS 3.0.\n The results provided by the PLS-SEM testing supported majority of the hypotheses set in the research model. Appearance web quality dimension had significant effect on evoking brand experiences, whereas the relationship between technical quality dimension and brand experience was found non-significant. Brand trust, eWOM-intentions and behavioral intentions were identified as outcomes of brand experiences evoked by appearance web quality. Hypothesis of appearance quality\u2019s direct positive effect on behavioral intentions was not supported by the results.\n This study supports the previous understanding of brand experiences as strong predictors for success outcomes, applicable also to online context. The results produced by this study implicate the marketers and managers to emphasize the website\u2019s appearance attributes in order to create strong brand experiences predicting favorable behavioral and brand outcomes and call out for further studies to create unified conceptualization of brand experiences in online context.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-10T07:59:28Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-10T07:59:28Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "brand experience", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Web quality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "brand trust", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "behavioral intentions", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "eWOM intentions", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Examining the antecedents and consequences of web brand experience", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906103088", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "trust", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "web pages", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brands", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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