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[{"key": "dc.contributor.advisor", "value": "McCambridge, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Suomela, Ville", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-05T12:13:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-05T12:13:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64373", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pepe-sammakko on yksi kaikista tunnetuimmista internet-meemeist\u00e4 ja sit\u00e4 on aktiivisesti\nk\u00e4ytetty jo 11 vuotta erilaisilla sosiaalisen median alustoilla, YouTubessa sek\u00e4 reaaliaikaiseen\nsuoratoistoon pohjautuvassa Twitchiss\u00e4. Vuonna 2016 t\u00e4m\u00e4 meemi lis\u00e4ttiin yll\u00e4tt\u00e4en AntiDefamation Leaguen (ADL) tietokantaan vihasymbolina.\n\nT\u00e4m\u00e4n tutkielman tarkoituksena on selvitt\u00e4\u00e4, kuinka t\u00e4m\u00e4 kaikki tapahtui. Tutkielmaa varten\naineistona on k\u00e4ytetty kolmea eri uutisartikkelia, jotka sijoittuivat ajallisesti Pepe-sammakon\nuuden merkityksen muodostumisen ymp\u00e4rille. Lis\u00e4ksi analysoitavana on muutamia otteita\nmeemin k\u00e4yt\u00f6st\u00e4 ennen ja j\u00e4lkeen t\u00e4m\u00e4n uuden kategorisoinnin. L\u00e4hestymistavaksi ja\ntutkielman teoreettiseksi taustaksi valitsin l\u00e4hteit\u00e4 identiteettien rakentumisesta, kriittisest\u00e4\ndiskurssianalyysist\u00e4 sek\u00e4 media-analyysist\u00e4 ja median representaatioista.\n\nLopputuloksena vaikuttaisi silt\u00e4, ett\u00e4 niin kutsutut \u201dtrollit\u201d olivat manipuloineet media-alan\nammattilaisia sosiaalisessa mediassa ja erityisesti Twitteriss\u00e4, edesauttaen omia\ntarkoitusperi\u00e4\u00e4n. Teknologioiden kehittyess\u00e4 kuilu journalistien ja yksitt\u00e4isten internetin\nk\u00e4ytt\u00e4jien v\u00e4lill\u00e4 on pienentynyt huomattavasti. Vuodesta 2016 eteenp\u00e4in on yleisess\u00e4\nkeskustelussa ollut paljon puhetta niin kutsutusta \u201dtotuuden j\u00e4lkeisest\u00e4 ajasta\u201d tai\n\u201dvaleuutisten\u201d-ajanjaksosta. Toivon ett\u00e4 t\u00e4m\u00e4 tutkielma pystyisi tarjoamaan yhden k\u00e4yt\u00e4nn\u00f6n\nesimerkin siit\u00e4, kuinka mediaa mahdollisesti voidaan manipuloida erilaisilla sosiaalisen median\nalustoilla ja ehk\u00e4 t\u00e4st\u00e4 on hy\u00f6ty\u00e4 vastaavissa tutkimuksissa tulevaisuudessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-05T12:13:54Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-05T12:13:54Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "critical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "To troll the media : how a cartoon frog became a hate symbol", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906052987", 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