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[{"key": "dc.contributor.advisor", "value": "Abrahamsson, Pekka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Peltola, Jarno", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-05T11:22:02Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-05T11:22:02Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64362", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus tarkastelee raviurheilun nykytilaa ja tulevaisuuden n\u00e4kymi\u00e4. Raviurheilua leimaa vanhakantaisuus ja harrastajien ik\u00e4rakenne on korkea. Tutkimuksen tavoitteena on tunnistaa keinoja ratkaista raviurheilun ongelmia liittyen yleis\u00f6n ik\u00e4rakenteeseen ja yleis\u00f6m\u00e4\u00e4riin sek\u00e4 raviratojen pieneen k\u00e4ytt\u00f6asteeseen. Tutkimus toteutettiin tapaustutkimuksen sek\u00e4 kirjallisuuskatsauksen metodein. Tutkimuksen tuloksena syntyi ravirata palvelualustana -konsepti, joka on k\u00e4yt\u00e4nn\u00f6ss\u00e4 uusi liiketoimintasuunnitelma raviradoille. Konseptiin on k\u00e4ytetty inspiraationa vastaavaa kaupallista stadion palvelualustana -konseptia ja se pohjautuu kaikki palveluna -ajatusmalliin. Ravirata palvelualustana -konseptin perustana on imagon uudelleen rakentaminen, joka toteutetaan digitaalisten palveluinnovaatioiden ja nykyisten digitaalisten palveluiden (kuten verkkosivut) p\u00e4ivitt\u00e4misen avulla. Imagon uudelleen rakentamisen j\u00e4lkeen, on syyt\u00e4 etsi\u00e4 sidosryhmi\u00e4 ja yhteisty\u00f6kumppaneita, joiden kanssa tapahtumia voidaan j\u00e4rjest\u00e4\u00e4 ja t\u00e4ll\u00e4 tavoin nostaa raviratojen k\u00e4ytt\u00f6as-tetta. Sidosryhm\u00e4t hy\u00f6tyv\u00e4t yhteisty\u00f6st\u00e4 paitsi raviradan infrastruktuurista my\u00f6s kuluttajien luomasta datasta, jota sidosryhm\u00e4t voivat k\u00e4ytt\u00e4\u00e4 markkinoinnissaan. Kolmas vaihe ravirata palvelualustana konseptissa on markkinointistrategian luominen. T\u00e4ss\u00e4 vaiheessa raviratojen kannattaa panostaa voimakkaasti sosiaalisten medioiden markkinointiin sek\u00e4 yhteisty\u00f6h\u00f6n sosiaalisten medioiden vaikuttajien ja muiden julkisuuden henkil\u00f6iden kanssa. Nelj\u00e4s ja viimeinen vaihe on erilaisten asiakasryhmien houkutteleminen raviradoille. Nelj\u00e4nness\u00e4 vaiheessa ravirata tulee digitalisoida, jonka avulla saadaan ker\u00e4tty\u00e4 k\u00e4ytt\u00e4jien luomaa dataa sidosryhmien (ja raviratojen) hy\u00f6dyksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis examines current state and the future of harness racing in Finland. Harness racing is stamped as old-fashioned sport, and the age structure of harness racing enthusiasts is high. The goal of this research is to identify ways to resolve the problems within harness racing, those are high age structure and low attendances, and the low level of usage in harness racing tracks. This thesis is implemented using literature review and case-study research methods. The-sis results a harness racing track as a service platform -concept which is practically a new business plan for harness racing tracks. Concept is inspired by similar commercial concept, stadium as a platform, and it is based on everything as a service model. Harness racing track as a service platform -concept underlies on restructuring the image of harness racing, which is done by creating digital service innovations and updating current digital services (such as websites). After restructuring the image, harness racing tracks should look for new stakeholders and affiliates to co-organize events with and thus rise the level of usage. Stakeholders gain benefit from this arrangement by gaining the usage of infrastructure as and user-generated data which is gathered from consumers that stakeholders can use for their own marketing campaigns. Third phase of harness racing track as a service platform -concept is creating marketing strategy. In this phase, study suggests that harness racing tracks should invest heavily on social media marketing campaigns and co-operation with social media influencers and other public figures. Fourth and final phase is to lure different demographic groups to harness racing tracks. In this phase harness racing track must be digitized so user-generated data can be gathered for stakeholders (and harness racing tracks) benefit.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-05T11:22:02Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-05T11:22:02Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Digitaalinen palveluinnovaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Digitaalinen palvelumuotoilu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kaikki palveluna", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ravirata palvelualustana : case Vermo", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906052977", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelumuotoilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "raviurheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "raviradat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, 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